Emily Norton
Oviedo,FL
Summary
Innovative Marketing leader with 4+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
9
9
years of professional experience
Work History
Communications Coordinator
Downtown Baptist Church Orlando
05.2024 - Current
- Wrote and edited content for operations, marketing and public relations needs.
- Assisted with planning, production and execution of email blasts, digital signage boards, special event flyers and social media campaigns.
- Created social media content across multiple platforms according to content calendars and promotion schedules.
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
- Delivered clear, concise reports to senior leadership on the effectiveness of various communication strategies.
- Generated clear, concise and original verbiage for written communications.
- Helped edit and review content across internal platforms.
- Boosted audience engagement through creative content creation for social media platforms.
- Took photographs and videos during special events for promotional materials and social media pages.
- Coordinated with creative and design teams to produce high-quality visuals for marketing materials.
- Improved site performance through regular monitoring, updates, and troubleshooting.
- Troubleshot issues with websites and fixed scripting and use issues.
- Performed ongoing competitor analysis and market research to identify emerging trends and areas for potential improvement within site architecture and content offerings.
- Enhanced user experience by optimizing website layouts and navigation features.
- Configured and purchased domains for websites.
- Monitored systems for intrusions or denial of service attacks and reported security breaches to appropriate personnel.
- Trained support staff in site implementation, updating and maintenance procedures.
Communications Director
CrossLife Church
09.2021 - 05.2024
- Created and implemented internal and external communication plans to establish consistent and timely messaging.
- Wrote content for press releases, website and social media campaigns.
- Coordinated and directed public relations activities to align with corporate strategic goals.
- Collaborated with internal stakeholders to design strategies for messaging and communications.
- Oversaw website copy and social media platforms.
- Developed and implemented short- and long-term communications strategies.
- Acted as point of contact for inbound media related calls.
- Developed media strategies to support product launches, increase public visibility and drive customer engagement.
- Built and strengthened relationships with members of media in order to promote positive coverage.
- Developed and executed comprehensive communications strategies to increase brand awareness and engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Coordinated with design and media teams to develop high-quality creative assets.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Wrote and distributed press releases to increase brand visibility.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Maximized branding initiatives by strengthening program outreach and increasing communication between marketing and public relations.
- Devised content strategy to effectively engage target audiences.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Analyzed and reported social media and online marketing campaign results.
- Managed relationships with third-party vendors and suppliers to establish timely delivery of services.
EGroups Director
Elevation Church
02.2019 - 05.2021
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Managed daily operations while overseeing multiple locations to foster increased productivity.
- Established departmental performance goals and provided feedback for underperforming areas.
- Worked closely with fellow staff members in developing and implementing educational and recreational activities.
- Maintained religious records and documents.
- Coordinated schedules and timelines for events.
- Coordinated with participating vendors during event planning.
- Managed event logistics and operations.
- Performed event coordination for larger parties and gatherings.
- Corresponded with clients to answer questions and resolve issues.
- Established working relationships with clients by organizing various events.
- Conferred with event staff at event site to coordinate details.
- Performed face-to-face meetings to finalize contract for services and event details.
- Supervise 100 helpers and co-workers.
- Brainstormed and implemented creative event concepts and themes.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Communicated with catering, lighting and sound companies to obtain price quotes.
- Coordinated florists, photographers, and musicians for events.
- Evaluated and selected service providers and vendors according to customer requirements.
- Hired, trained and supervised volunteers and support staff required for events.
Store Manager
Coastal Cloth Baby And Co.
08.2019 - 01.2021
- Managed inventory control, cash control, and store opening and closing procedures.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Completed point of sale opening and closing procedures.
- Rotated merchandise and displays to feature new products and promotions.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Assisted with hiring, training and mentoring new staff members.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Supervised guests at front counter, answering questions regarding products.
- Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
- Interacted well with customers to build connections and nurture relationships.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Upheld and communicated store programs and standards to employees for optimal quality, freshness, safety and cleanliness.
- Developed and implemented successful staff incentive programs to motivate employees.
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
Cast Member
Walt Disney World Parks And Resorts
05.2018 - 08.2018
- Built and established positive relationships with patrons, team members and supervisors.
- Monitored guests and enforced rules, maintaining safety for visitors and staff.
- Maximized customer service and satisfaction by providing directions to visitors regarding requested locations, events and landmarks.
- Delivered information and details of interest about facility to visitors.
- Issued tickets to customers and collected payment and fees for desired services.
- Oversaw refreshments counter, selling food items to customers and maintaining sufficient stock of products and supplies to meet expected needs.
- Maintained clean and organized restaurant to comply with hygiene and health regulations.
- Cleared area, cleaned and wiped tables and chairs to remove residue and comply with hygiene standards.
- Greeted and seated guests to provide friendly and welcoming experience.
- Provided guests with information about menu items, specials and promotions to provide quality service.
- Communicated with kitchen staff and waiters to provide accurate, timely information regarding orders and minimize delays.
- Opened, poured and served hot and cold beverages to customers to complement food and dining experience.
- Processed payments and provided receipts to establish proof of transaction.
- Monitored food and beverage supplies, assisting with restocking when needed.
- Delivered exceptional guest experiences through attentive service and quick response to issues.
- Checked dining area supplies of linens, wrapped silverware, and replenished low stock.
- Monitored dining room inventory and replenished as necessary.
- Monitored dining room and bar areas for signs of overcrowding.
Head Sales Associate
Nouveau Vie, LLC
06.2016 - 12.2017
- Trained, coached, and mentored new sales associates for maximum performance.
- Handled cash register operations and customer transactions to process payments.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
- Provided exceptional customer service to foster client loyalty and satisfaction.
- Greeted customers and provided product advice to increase sales.
- Maintained store visual standards by setting up window and interior displays to merchandising guidelines.
- Processed and stocked merchandise in accordance with store standards.
- Monitored sales team performance and provided constructive feedback.
- Developed and maintained knowledge of current sales and promotions.
- Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
- Contributed to team objectives in fast-paced environment.
- Informed customers of promotions to increase sales productivity and volume.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
Education
Bachelor of Science - Sales And Marketing Education
Eastern Florida State College
Cocoa, FL12.2021
Associate of Science - Accounting
Eastern Florida State College
Cocoa, FL05.2020
Skills
- Digital Graphics
- Financial Metrics
- Problem-Solving Skills
- Team Leadership Skills
- Verbal and Written Communication
- Press Campaigns
- Event Coordination
- Strategic Planning
- Strategy Development
- Crisis Communications
- Communication Planning
- Website Management
- Website Optimization
- Website Copy
- Social Media Platforms
- Promoting Site Engagement
- Website Updates
- Social Media Management
- Facebook, Instagram, LinkedIn
- Online Content Development
- Trend Monitoring
- Attention to Detail
- Oral Presentations
Timeline
Communications Coordinator
Downtown Baptist Church Orlando
05.2024 - Current
Communications Director
CrossLife Church
09.2021 - 05.2024
Store Manager
Coastal Cloth Baby And Co.
08.2019 - 01.2021
EGroups Director
Elevation Church
02.2019 - 05.2021
Cast Member
Walt Disney World Parks And Resorts
05.2018 - 08.2018
Head Sales Associate
Nouveau Vie, LLC
06.2016 - 12.2017
Associate of Science - Accounting
Eastern Florida State College
Bachelor of Science - Sales And Marketing Education
Eastern Florida State College
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