Emily Pinkerton
Summary
Dynamic Business Development Director with over a decade of experience leading project and program teams while managing marketing platforms and systems. Proven track record escalating customer retention and optimizing marketing processes through the strategic customization of enterprise resource planning. Expertise in cultivating professional communication and collaboration, ensuring seamless teamwork and elevated customer engagement and experience. Committed to driving growth and delivering exceptional results in large to small scale business environments.
Overview
12
12
years of professional experience
Work History
CRM Executive Management
LHSAA Nonprofit Organization
01.2019 - Current
- Annual Contract providing remote SaaS CRM Operations, UI/UX Website Design and Marketing management services.
- Since 2019, CRM analytic financial reports have recorded a cumulative 95% rate increase in profitability from online client services and business planning strategies I created and implemented in collaboration with utilizing custom CRM system integrations.
- Contract CRM Marketing Management Services include spearheading and facilitate collaboration between marketing and sales departments, aligning goals around a centralized database, and increasing active users within the organization's CRM platform by:
- Managing the customization of Enterprise Resource Planning field's application programming interface with system webpages for delivering a seamless site navigation and financial online processing.
- Providing critical thinking to break down problems, evaluate solutions and make decisions.
- Optimizing email marketing efforts for increasing open rates and click-throughs, resulting in higher lead conversions.
- Integrating custom webpage SEO.
- Developing comprehensive CRM training materials, enabling team members to effectively utilize the platform for various business needs.
- Facilitating monthly updates to CRM software to maintain optimal performance levels and accommodate evolving business requirements.
- Demonstrating strong organizational and time management skills while managing multiple projects and teams.
- Streamlining internal processes by identifying inefficiencies within the CRM system and implementing necessary changes.
- Continuously enhancing user adoption of the CRM platform by gathering feedback from team members, addressing concerns, and refining processes based on their input.
- Reducing customer churn rates by identifying at-risk accounts through advanced CRM analytics and targeted intervention strategies.
- Managing revenue models, process flows, operations support, and customer engagement strategies.
- Organizing and leading in-house CRM and sales training, and affiliate team demonstrations to raise community outreach and awareness.
- Maintaining CRM Database and Financial platform system operations while identifying and pursuing opportunities to grow business operations and boost marketing campaigns revenue.
- Delivering recommendations and CRM KPI matrix reports to stakeholders and Board of Directors for Database accounts, Financial processing, Event management, Fundraising, Endowment, and Sales.
- Building and maintaining relationships with high profile clients and donors to establish long-term business growth.
- Resolving problems with high-profile customers to maintain relationships and increase return customer base.
- Implementing systems and procedures to increase sales.
- Creating compelling presentation decks and press kits to gain approval for ideas and communicate results.
- Scheduling and leading one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Preparing and distributing sales presentations for clients showing credibility of services and return on investment.
- Enhancing customer relationships by implementing tailored CRM strategies and target marketing campaigns.
- Resolving technical difficulties within the CRM platform, ensuring minimal disruptions for users across the organization.
- Ensuring GDPR compliance across all CRM activities, safeguarding sensitive customer information from potential breaches.
- Collaborating with cross-functional teams to ensure CRM data accuracy and improve overall customer experience.
- Providing Executive data-driven decision-making by presenting actionable insights derived from detailed CRM analysis during regular stakeholder and Board of Director meetings.
- Establishing KPIs to measure the success of CRM campaigns and monitoring monthly progress towards goals, benchmarks, and deadlines.
- Creating compelling PowerPoint presentation decks, infographics, digital media and print materials for marketing and advertising to gain approval for ideas and communicating results.
Integrated Marketing Solutions Consultant
Fastnet Consulting LLC
01.2014 - 01.2019
- Freelance Contract Services for Executive Advertising and Marketing Services for B2B, B2C, and nonprofit organization website graphics and content, digital media and print materials, PowerPoint Presentations, and DRTV Media production. Contract services included:
- Patsy Perkins DRTV Media Producer: Multiple Producer Assistant services contracted for on-site infomercial film production of national brand product lines such as Bissell, Karcher, and Bare Minerals.
- Managing multiple B2B and B2C projects simultaneously while maintaining a high level of attention to detail and organization.
- Lake Oswego School District K-12 Education Enrichment Art Program Coordinator: Led the design and content creation for 18 PowerPoint in-classroom and virtual master artist presentation and art project lessons in compliance with Discipline Based Art Education, NCAS, and the State of Oregon Arts Education curriculum standards – resulting in an impressive 85% rate increase based on a 2018 LOSD Education Enrichment / Art survey criteria for student accessibility, student engagement, and community volunteer engagement with in-classroom education.
- Developing and creating custom solutions to address unique client needs, resulting in repeat business and referrals.
- Optimizing project efficiency by creating and implementing effective task management strategies.
- Adapting quickly to changing project requirements, demonstrating flexibility and adaptability under pressure.
- Conducting research to provide well-informed recommendations for clients'' strategic marketing decision-making processes.
- Utilizing advanced software tools to produce visually innovative and captivating designs for client projects.
- Expanding professional networking by attending industry events and engaging in online webinars.
- Actively researching current industry trends online relating to digital mass media design tools and applications.
- Collaborating with cross-functional teams to ensure cohesive branding and marketing strategies across all client channels.
- Streamlining client communication processes, resulting in more efficient project timelines and increased client trust.
- Creating and managing project plans, timelines and budgets.
- Creating graphic design solutions to meet clients' specific branding needs, and bolstering their market identity.
- Evaluating nonprofit organization staff performance and providing training to address inefficiencies.
- Negotiated contracts with both clients and vendors effectively, ensuring mutually-beneficial terms were agreed upon.
- Developed customized solutions to address unique client needs, resulting in repeat business and referrals.
- Increased revenue through successful marketing campaigns for various clients.
- Developed effective improvement plans in alignment with goals and specifications.
- Educated staff on organizational mission and goals to help employees achieve success.
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
- Launched marketing activities for new product lines and market penetration.
- Developed strong relationships with key industry influencers, leading to increased brand exposure and partnership opportunities.
- Streamlined marketing processes to increase efficiency and reduce costs, resulting in higher ROI for campaigns.
- Enhanced customer engagement through the creation of compelling content for website, blog, and social media platforms.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Collaborated with developers, advertisers and production managers to market products and services.
- Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Boosted lead generation with targeted email marketing strategies and social media advertising.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Managed and oversaw design of marketing material and promotional literature for organization.
- Developed innovative and targeted collateral to support overall branding objectives.
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Identified value propositions and key messages for company marketing campaigns.
- Analyzed consumer usage patterns to identify trends and target key demographics.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Preserved brand integrity by monitoring consistency and quality of marketing content.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Established targets for social media platforms to reflect business objectives.
- Directed hiring, training and performance evaluations for marketing and sales staff and supervised daily activities.
- Conducted market research to identify new opportunities and target markets.
- Continually maintained and improved company's reputation and positive image in markets served.
- Created and managed social media campaigns to increase brand engagement.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Devised content strategy to effectively engage target audiences.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Improved website visibility through development and implementation of SEO strategies.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Optimized email campaigns to increase open and click-through rates.
- Wrote and distributed press releases to increase brand visibility.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Trained sales teams on leading sales presentations and public speaking.
- Increased client satisfaction by providing exceptional service and delivering results that exceeded expectations.
- Managed multiple client accounts simultaneously, ensuring timely communication and project completion.
- Wrote engaging and successful marketing, advertising, and website copy.
Education
Bachelor of Arts - Advertising
Academy of Art University
San Francisco, CA06-1991
Skills
- SaaS CRM Platform Operations
- SaaS ERP Customization
- SaaS API Integration
- KPI Metric Processing
- KPI Matrix Analysis
- SaaS Financial Processing
- SaaS UI/UX Website Design
- Content Creator & Editor
- PowerPoint Design
- Digital & Print Content Creator
- Digital & Print Graphic Design
- Direct Response Marketing
- Nonprofit Fundraising
- Presentation Speaker
- PowerPoint Content Creator
- PowerPoint Graphic Design
- C Suite Executive Administration
- Team Leadership & Training
- Campaign management
- Customer segmentation
- Marketing automation
- E-newsletters
- Client onboarding
- Customer service
- Problem-solving
- Time management
- Attention to detail
- Multitasking
- Staff training and development
- Task prioritization
- Staff supervision
Affiliations
- National League of Young Men Lake Oswego, Oregon 2025/26 Board VP Culture 2022/23 Board VP Philanthropy Oregon Humanities Member since 2018 Portland Art Museum Member since 1998 Oregon Historical Society Legacy Member SMART Reading Oregon Coordinator 2011-2014
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
CRM Executive Management
LHSAA Nonprofit Organization
01.2019 - Current
Integrated Marketing Solutions Consultant
Fastnet Consulting LLC
01.2014 - 01.2019
Bachelor of Arts - Advertising
Academy of Art University
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