Emily Reed
Durham,NC
Summary
An accomplished marketing manager with a proven track record of success in developing and executing comprehensive marketing campaigns across various channels, resulting in significant growth metrics. Skilled in cross-functional collaboration, project management, and creative problem-solving.
Overview
6
6
years of professional experience
Work History
Marketing Manager
Performance Health
02.2023 - Current
- Promoted internally to oversee all marketing activities for Medco Sports Medicine, a secondary company brand
- Develops and executes marketing campaigns across various channels including email, social media, website, and events
- Achieved significant growth in email revenue by 48%, email subscribers by 29%, and social media followers by 15.4% in 2023.
Marketing Specialist
Performance Health
09.2021 - 02.2023
- Planned and executed cross-functional digital marketing campaigns for in-house & external vendor stakeholders across a variety of marketing mediums.
Customer Service Manager
DealerOn
09.2020 - 09.2021
- Provided website support for 90+ dealership accounts, optimizing and editing their sites based on Google Analytics insights.
Marketing Intern
CHACO Footwear
05.2019 - 08.2020
- Gained international corporate and outdoor lifestyle industry experience, focusing on creative problem-solving and brand development.
Marketing Intern
Alliance Physical Therapy Partners
09.2019 - 03.2020
- Created marketing materials for 18 brands and provided assistant support for the Alliance marketing team.
Graphic Design and Social Media Intern
SpringHill
06.2018 - 05.2019
- Developed social media content for campaigns and events, created a social media policy, and managed a network of influencers.
Education
Bachelor's Degree - Marketing Management and Graphic Design
Calvin University
Grand Rapids, MI05.2020
Skills
- Growth Marketing Campaign Development and Execution
- Research and Strategy
- Brand Management
- Print Asset Development
- Event Planning
- Cross-Functional Collaboration
- Project Management
- Verbal and Written Communication
- Creative Thinking and Problem Solving
- Interpersonal Skills
- Adobe Creative Suite
- Microsoft 365
- Google Analytics
Timeline
Marketing Manager
Performance Health
02.2023 - Current
Marketing Specialist
Performance Health
09.2021 - 02.2023
Customer Service Manager
DealerOn
09.2020 - 09.2021
Marketing Intern
Alliance Physical Therapy Partners
09.2019 - 03.2020
Marketing Intern
CHACO Footwear
05.2019 - 08.2020
Graphic Design and Social Media Intern
SpringHill
06.2018 - 05.2019
Bachelor's Degree - Marketing Management and Graphic Design
Calvin University
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