Summary
Overview
Work History
Education
Skills
Timeline
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EMILY ROSS LANIER

EMILY ROSS LANIER

Dunn,NC

Summary

Dynamic and detail-oriented professional with a strong foundation in sales and marketing, passionate about continuous learning and growth. Eager to leverage skills to enhance brand visibility and drive profitability. Proven ability to develop innovative strategies that resonate with target audiences and foster lasting customer relationships. Committed to contributing to team success while adapting to the ever-evolving market landscape.

Overview

25
25
years of professional experience

Work History

Owner/Operator

Em’s NYC Trips LLC
01.2015 - Current
  • Assisted clients with travel plans, and worked with various charter bus companies to purchase, advertise, sell and market tour trips, increasing trips over time from one per year to five per year and from one chartered bus to up to six chartered buses with repeat business over the years
  • Increased followers on social media by 150% on average, resulting in increased sales via the Internet through a significant increase in brand awareness
  • Initiated a series of marketing campaigns including email and social media analysis, and maintained four-star review status

Owner/Operator

Ross Lanier Photography
01.2005 - Current
  • Complete freelance photography, from family portraits to weddings, engagements, corporate headshots, pets, holiday themes and school fundraiser photo shoots. Leverage interpersonal skills to quickly build rapport with subjects.

Sales Executive

White Directory Publishers
01.2001 - 01.2005
  • Administered comprehensive advertising account development program for over 150 businesses. Marketed products and services to increase revenue thru cold calling and account development.
  • Discovered, negotiated, and secured new relationships with local organizations, annually exceeding all sales projects and goals

Education

B.S. - Business Management

Mount Olive College
12.2005

Skills

  • Business management expertise
  • Team leadership
  • Skilled in using Adobe Creative Suite applications
  • Google Analytics
  • Social Media Marketing
  • Team management
  • Collaborative teamwork
  • Effective verbal communication
  • Innovative problem solver
  • Effective negotiation techniques
  • Vendor management

Timeline

Owner/Operator

Em’s NYC Trips LLC
01.2015 - Current

Owner/Operator

Ross Lanier Photography
01.2005 - Current

Sales Executive

White Directory Publishers
01.2001 - 01.2005

B.S. - Business Management

Mount Olive College

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