Diligent with robust background in digital media strategies and content creation. Developed and executed successful campaigns across multiple platforms, enhancing brand presence and engagement. Demonstrated expertise in social media management and digital analytics.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Digital Media Specialist
Powers Agency
07.2025 - Current
Created and implemented social media and email marketing content tailored to client goals; contributed to campaign ideation by researching trends and analyzing audience data
Conducted performance reviews and value-focused reporting to showcase ROI and strategic impact for each client
Analyzed social media metrics and audience behavior to inform data-driven campaign recommendations and adjustments
Social Media Manager
Together For Tanzania
11.2024 - Current
Developed and executed social media content strategies to enhance brand visibility.
Managed daily social media postings across various platforms, ensuring brand consistency.
Analyzed social media metrics to identify trends and optimize content performance.
Contributed to storytelling and campaign efforts aimed at expanding donor engagement and community impact
Designed promotional graphics for fundraising campaigns, student sponsorships, and school updates
Digital Media Coordinator
Powers Agency
07.2024 - 06.2025
Recruited, coordinated, and managed influencer partnerships to expand client reach and engagement
Developed and delivered comprehensive client reports outlining campaign performance, ROI, and strategic insights
Planned and executed cross-platform social media strategies, including both organic content and paid promotions
Supported local community engagement initiatives to enhance brand reputation and foster strong regional connections
Marketing Intern
Longwood University Dining and Aramark
09.2023 - 05.2024
Created original content for all Longwood Dining social media platforms to promote daily offerings and special events
Supported event planning and execution by sourcing decorations, distributing promotional materials, and managing on-site engagement efforts
Promoted events through strategic social media posting, tabling, and independent marketing initiatives
Collaborated with managers across multiple dining locations, demonstrating flexibility and adaptability in fast-paced environments
Responsible for planning detail-oriented events on campus with other organizations
Gained communication and interpersonal skills with my organization and others
Encouraged panhellenic collaboration with members of the greek and non-greek community
Director of Event Planning Spring 2023-Fall 2024
Implemented listening and problem-solving skills to help put together ideas and solutions for events
Blue Heat Dance Team Fall 2022-Spring 2024
Committed to practicing 3 days and performing at 2 basketball games per week, traveling for tournaments, and making appearances at other on-campus events
Helped encourage and motivate my teammates through enthusiastic spirit and team-work
Greeks for Change, Longwood University, Fall 2022
Public Relations Student Society of America, Longwood University, Fall 2022-Spring 2024
Certified Occupational Therapy Assistant at Powers Health and RehabilitationCertified Occupational Therapy Assistant at Powers Health and Rehabilitation