Summary
Overview
Work History
Education
Skills
Awards
Leadership Experience
Timeline
Generic

Emily Salamon

Washington DC,District of Columbia

Summary

Accomplished PR specialist with proven expertise in media relations and crisis communications. Demonstrated success in managing stakeholder engagement and enhancing brand reputation. Skilled in developing strategic communication plans that drive results and foster positive relationships.

Overview

6
6
years of professional experience

Work History

Media and Communications Coordinator

The Cato Institute
Washington, DC
05.2024 - Current
  • - Partnered with the Chief Marketing Officer and Executive Director of Marketing to strategically enhance public relations and marketing efforts for the technology, trade, and health policy divisions.
  • - Identified and secured high-profile media placements for scholars in top-tier outlets such as the Boston Globe, Bloomberg, The Hill, Politico, The Wall Street Journal, and The New York Times, across both print and broadcast platforms.
  • - Collaborated with the press division to orchestrate publicity campaigns for several acclaimed in-house books by renowned authors like Johan Norberg and Dr. Jeffrey A. Singer.
  • - Led the creation and dissemination of Cato’s monthly internal newsletter, articulating organizational updates and fostering engagement among stakeholders.
  • - Worked with and monitored the news cycle closely to coordinate and position scholars' expert commentary on emerging stories, ensuring timely and impactful pitches and contributions to public discourse.

Public Relations and Communications Intern

Apple
Cupertino, CA
04.2023 - 09.2023
  • - Contributed to social media initiatives for Apple Health, Apple Privacy, and App Store, driving increased awareness and engagement.
  • - Assisted in event planning and set-up for Worldwide Developers Conference (WWDC).
  • - Wrote and pitched press releases for my portfolio and placed stories in major outlets including TechCrunch and Yahoo Business.
  • - Delivered impactful presentations to executive and cross-functional teams, including a final presentation on a self-initiated project which I was asked to present to Apple's Vice President of Communications, Trudy Muller.
  • - Supported day to day communications efforts including developing and sharing daily press clips, note-taking during internal and client-facing meetings, drafting press releases, crafting write ups and assisting with Apple social media platforms.

Communications Intern

United States House of Representatives
Queens, NY
05.2021 - 10.2021
  • - Assisted Congresswoman Grace Meng and staff on various high-stakes crisis communications efforts during the 2021 Afghanistan refugee crisis, including public service announcements and emergency campaigns.
  • - Created compelling and persuasive campaign materials, such as press releases, speeches, and talking points, to effectively communicate the candidate's platform and key messages.

Communications Intern

Office of Assemblywoman Aura Dunn
Chester, NJ
01.2021 - 05.2021
  • - Developed reputation management strategies and curated materials for a highly successful re-election campaign, including engaging social media posts and well-crafted press releases.
  • - Provided notes and recaps after General Assembly hearings and meetings.
  • - Spearheaded digital and in-person fundraising efforts to raise money for Dunn re-election campaign.
  • - Supported daily communication efforts including story placement, email campaigning and media monitoring.

Media and Communications Intern

Anna Sui Design House
New York, NY
08.2019 - 01.2020
  • - Monitored and contextualized breaking fashion news and industry developments for internal stakeholders.
  • - Partnered with external vendors to assess media coverage and provide comprehensive analysis.
  • - Cultivated and maintained relationships with fashion editors, influencers, and internal clients.

Education

Master of Arts (M.A.) - Public Relations and Strategic Communication

University of North Carolina
Chapel Hill, NC
01.2024

Bachelor of Arts (B.A.) - Communications and Media

Rutgers University
New Brunswick, NJ
01.2022

Skills

  • Media Relations
  • Crisis Communications
  • Campaign Management
  • Content Creation
  • Stakeholder Engagement
  • Muck Rack/Meltwater/Cision

Awards

Magna Cum Laude, Gordon C. Sands Scholarship recipient for outstanding academic achievement.

Leadership Experience

  • Rutgers Women’s Pre-Law Society
  • Founder/Communications Strategist
  • As the founder and communications lead of Rutgers University’s first female pre-law organization, I spearheaded strategic publicity initiatives that fueled our growth from 0 to 700 members. By crafting compelling messaging and leveraging various communication channels, I successfully raised awareness of our mission and engaged a diverse audience.
  • Our efforts garnered the support of Douglass Women’s College, which awarded us a grant for LSAT preparation materials. Additionally, my targeted outreach captured the attention of influential lawyers with mass followings on social media, leading to their participation in our events and significantly enhancing our visibility on campus and in the legal community.

Timeline

Media and Communications Coordinator

The Cato Institute
05.2024 - Current

Public Relations and Communications Intern

Apple
04.2023 - 09.2023

Communications Intern

United States House of Representatives
05.2021 - 10.2021

Communications Intern

Office of Assemblywoman Aura Dunn
01.2021 - 05.2021

Media and Communications Intern

Anna Sui Design House
08.2019 - 01.2020

Master of Arts (M.A.) - Public Relations and Strategic Communication

University of North Carolina

Bachelor of Arts (B.A.) - Communications and Media

Rutgers University

Similar Profiles

CREATE PROFILE