Emily Santillan
Rockwall,TX
Summary
Well-rounded expert in fundraising and marketing with 18 years of experience in relationship-building, donor development, special events, online campaigns, and unique strategies to meet specific funding needs. Proficient in developing creative marketing collateral and knowledge of graphic design, copyediting, and proofreading with clear standards and high-quality results.
Overview
18
18
years of professional experience
Work History
Development Officer
Global Advance
08.2017 - 02.2020
- Spearheaded editorial direction, design, production, and distribution of video narratives, print publications, digital marketing, direct mail, newsletters, annual campaigns, social media marketing, and blog posts. Edited and proofread all outgoing ministry communications. Established and maintained communications calendar across relevant platforms to consistently deliver cohesive messaging and brand awareness.
- Created a new source of revenue by implementing a grant funding program. Conducted prospect research on foundations and funders and worked with program staff to identify priority funding needs. Authored and edited proposals and prepared required reporting documents to ensure grant contract compliance.
- Organized and successfully executed three multi-state fundraising events simultaneously to raise awareness and funds. Managed post-event contacts in CRM database and followed up on additional funding and ministry engagement opportunities.
Director of Development & Marketing
Heroes For Children
01.2012 - 11.2016
- Ensured best practices in annual giving, special event fundraising, marketing and brand strategy.
- Managed budgets, forecasts, and financial reporting to ensure responsible allocation of resources toward mission-critical initiatives and collaborated with cross-functional teams for maximum impact.
- Optimized using CRM systems for accurately tracking donor information, gift processing, and relationship management. Strengthened relationships with existing donors through timely acknowledgment letters and reports on funded projects.
- Analyzed demographics and devised strategic marketing initiatives to reach target audiences. Leveraged social media platforms for compelling storytelling, resulting in increased donor engagement.
- Planned and executed 5K/Fun Run, Golf Classic, and Texas Hold'Em Tournaments in North and Central Texas, with fundraising increasing yearly.
Sr. Development Officer
Family Gateway
01.2010 - 07.2011
- Developed, managed, and promoted a signature event, including procurement of underwriting/sponsorships, high-profile co-chairs, and in-kind donations, generating new revenue and donor engagement.
- Oversaw branding strategy, including all printed materials, acknowledgment letters, and website. Liaised with all print and broadcast media representatives.
- Enhanced annual giving campaigns through effective segmentation and tailored messaging, resulting in increased contributions. Leveraged social media to engage existing donors while attracting new supporters.
- Aligned development efforts with organizational priorities by working with senior leadership on strategic planning initiatives.
- Evaluated and refined development processes, implementing best practices to maximize efficiency and drive results.
- Increased visibility of organization by participating in conferences and networking events.
Development Manager
The Family Place
01.2002 - 01.2010
- Developed event concepts, content, timelines, budget, sponsorship opportunities and proposals, site plan, entertainment, schedules, volunteer utilization plan, and transportation logistics. Negotiated and secured funding and partnerships with sponsors, vendors, celebrity entertainers, venues, and community groups.
- Managed all aspects of website, including design, copy, and e-newsletter. Designed program ads, mailers, and auxiliary newsletters for print. Collaborated with ad agencies on concepts and copy for event invitations, posters and programs, agency marketing brochures, and community reports.
- Implemented community-funded summer camp, back-to-school, and Christmas initiatives for families in the shelter, transitional housing, and outreach programs.
Education
Christian Education
Ozark Bible Institute & College
Business Administration, Marketing
Collin College
Skills
- Fundraising Expertise
- Attention to Detail
- Excellent Communication
- Budgeting and Finance
- Interpersonal Skills
- Teamwork and Collaboration
- Social Media Strategy
- Marketing
- Prospect Research
- Relationship Building
- Decision-Making
- Vendor Management
- Donor Relations
- Event Planning and Execution
- Volunteer Management
- Grant Writing
Technology
MS Office, Google Drive, Constant Contact, Donor Perfect, Raiser's Edge, Donor Snap, QuickBooks, and social media platforms. CRM Database Management and Best Practices.
Timeline
Development Officer
Global Advance
08.2017 - 02.2020
Director of Development & Marketing
Heroes For Children
01.2012 - 11.2016
Sr. Development Officer
Family Gateway
01.2010 - 07.2011
Development Manager
The Family Place
01.2002 - 01.2010
Christian Education
Ozark Bible Institute & College
Business Administration, Marketing
Collin College
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