Emily Sefcik

• Managed projects for award-winning production studio specializing in short form video content and visual effects for film, TV and consumer brands.
• Identified project staffing needs and recruited freelance resources across the globe. Negotiated terms and rates and facilitated remote onboarding procedures.
• Liased between creative team and client; Organized and led reviews with stakeholders, managed client expectations and negotiated contracts with top Hollywood studios.
• Developed solutions to project risks and issues, meeting quality and timeline goals and objectives.
• Implemented effective communication protocols between internal teams working on different aspects of a given project.
• Led meetings with internal team members, consultants and contractors across 3+ time zones.
• Notable projects include Dyson 2021 & 2022 Holiday Campaign Videos, AMC's The Walking Dead: Daryl Dixon, The Fast and the Furious X Main on End Sequence and Artists Equity Corporate Identity.

• Led commerce initiatives at virtual reality startup under Walmart’s Store No. 8 incubator for next-generation retail
• Established results-driven processes across interdisciplinary teams of engineers, designers and business executives.
• Analyzed key customer touch points and developed roadmap and KPI’s for virtual reality shopping app
• Conducted consumer research and user testing to iterate from proof of concept to launch-ready application

Key Projects:

• Established analytics strategy and managed implementation from tagging to data visualization
• Partnered with marketing team to craft interactive customer communications in alignment with go to market strategy
• Collaborated with engineering and internal teams to architect a customer identity flow and user profile creation

• Provided leadership during period of organizational change.
• Partnered cross-functionally with technology, design, retail operations, and marketing teams to drive e-commerce experience
• Utilized analytics to define success metrics, determine product roadmap, and drive ROI
• Collaborated with customer service and social media teams to integrate customer feedback into e-commerce priorities

Key Projects

• Partnered with engineering, merchant and design teams to develop novel Clean Beauty shopping experience on Barneys.com
• Produced web shop for thedropLA immersive pop-up event; increased vendor exposure 2x and drove attributable revenue by over 30%
• Managed the product life cycle of Barneys iOS shopping app, including migration of 3 disparate mobile apps into one cohesive experience