Emily Seiden
Boston,MA
Summary
Key Account Manager with demonstrated success in project management, program development, and team building & collaboration.
Overview
4
4
years of professional experience
Work History
Senior Manager, Accounts
Wasserman
02.2023 - Current
- Directed and executed the launch of a brand ambassador and influencer programs for Anheuser-Busch and Amazon Prime Student
- Led client communications and weekly status calls
- Oversaw several internal teams to ensure a smooth launch of a 690 person Amazon Prime Student Brand Ambassador Program
- Worked with outside vendors to produce branded merchandise, following tight budgets and deadlines
- Developed weekly reporting to ensure KPIs were being met
- Managed the day-to-day of a direct report to ensure their goals were being met and they felt fulfilled and successful in their role
Manager, Accounts
Wasserman
07.2021 - 02.2023
- Designed a pilot program for a key account, Amazon Prime Student, growing the Campus Influencer program from 50 digital brand ambassador's (DBAs) to 370 DBAs
- Managed 60+ college social media influencers concurrently ensuring all program deliverables were executed and brand standards were met for a seamless promotion of the Prime Student membership
- Built program materials, including social media guidelines & deliverables, influencer communication, and training decks
- Collaborated in brainstorms for new business pitches
- Managed social media tracking software, CreatorIQ
Product & Brand Management Intern
Bondi Sands
01.2020 - 04.2020
- Conducted market research on products sold in Boots and Superdrug to analyze brand image
- Investigated competitor sun care brands in order to conduct price analysis and price proposals
- Collaborated with the Public Relations department to maintain and improve the image of the brand
- Assisted in scouting influencers to conduct influencer marketing
Brand Development and Influencer Marketing Intern
JM Outfitters
05.2019 - 08.2019
- Created and managed social media to increase brand awareness and brand loyalty for start-up clothing brand
- Facilitated wholesale relationships with lifestyle brands that shared brand mission and client base
- Arranged partnerships with wholesalers and influencers
Education
Bachelor of Arts - Business: Social Entrepreneurship, Communication Studies
Rollins College
Winter Park, FL05.2021
Skills
- Asana Project Management
- Salesforce
- CreatorIQ
- Influencer & Social Media Marketing
- Qualtrics Surveying
- Microsoft Office
- Canva
Timeline
Senior Manager, Accounts
Wasserman
02.2023 - Current
Manager, Accounts
Wasserman
07.2021 - 02.2023
Product & Brand Management Intern
Bondi Sands
01.2020 - 04.2020
Brand Development and Influencer Marketing Intern
JM Outfitters
05.2019 - 08.2019
Bachelor of Arts - Business: Social Entrepreneurship, Communication Studies
Rollins College
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