Emily Shaffer
Cape Coral,FL
Summary
Dynamic and creative professional with a diverse background in marketing coordination, hospitality, visual arts, and social media management. Proven ability to lead regional campaigns, deliver exceptional customer experiences, and craft engaging content that drives brand awareness. Adept at multitasking in fast-paced environments, with strong interpersonal, organizational, and visual communication skills. Known for taking initiative, working collaboratively, and bringing a unique blend of strategic thinking and artistic insight to every role.
Overview
5
5
years of professional experience
Work History
Regional Marketing Coordinator, Server, Bartender
Hooters Inc.
Fort Myers, Florida
01.2020 - Current
- Generated creative content for digital campaigns across multiple channels.
- Collaborated with the sales team to ensure successful execution of promotional activities in the region.
- Managed and organized charity events across multiple locations, traveling to build community support and raise funds.
- Resolved customer concerns with professionalism and a positive attitude, enhancing overall guest experience.
- Accurately managed high-volume food and beverage orders, multitasking effectively during peak hours while maintaining attention to detail.
- Created, curated, and managed engaging content to grow brand presence and follower engagement on instagram. Furthermore, responded to comments and messages to maintain community engagement and build brand loyalty.
- Coordinated and executed in-house and out in the field promotions, themed events to boost customer engagement and increase revenue.
- Led field teams independently, trusted by management to represent the company and ensure high standards of service. Supervised on-site operations, demonstrating leadership, reliability, and strong decision making in the field.
Education
Art
Frostburg State University
Frostburg, MDArt, Marketing
Florida Gulf Coast University
Fort Myers, FLSkills
- Event coordination
- Social media management
- Photography
- Attention to detail
- Creative thinking
- Acrylic painting
- Photo editing
- Adobe photoshop
- Visual art creation
- Planning and coordinating
- Teamwork and collaboration
- Video editing proficiency
- Social media strategy
- Analytical thinking
- Negotiation and persuasion
- Editing and proofreading
- Creative problem solving
- Time management
- Friendly, positive attitude
- Multitasking
- Flexible and adaptable
- Leadership
- Active listening
- Dependable and responsible
- Customer service
Accomplishments
- Received company-wide recognition for excellence in photography and videography, highlighting creative vision and technical skill.
- Earned a leadership role overseeing regional marketing efforts in Southwest Florida, driving brand growth and campaign execution.
- Selected as a featured artist/photographer in the 2024/2025 Hooters calendar.
- Selected as a top ambassador to promote and support fundraising initiatives through public engagement and event presence.
- Promoted to Certified Trainer, responsible for mentoring new hires and ensuring consistent operational standards.
- Achieved top-ranking sales in appetizers and cocktails through strategic recommendations and exceptional guest engagement.
Affiliations
- I’m a well-rounded individual who values both creativity and community. In my free time, I enjoy spending quality moments with friends and family, which keeps me grounded and connected. Painting is a passion of mine, I love expressing myself through art and also sharing that passion by volunteering at summer camps in elementary schools, where I teach kids how to paint. I’m also a big sports fan, enjoying watching games and staying active in the energy and teamwork they inspire.
References
References available upon request.
Timeline
Regional Marketing Coordinator, Server, Bartender
Hooters Inc.
01.2020 - Current
Art
Frostburg State University
Art, Marketing
Florida Gulf Coast University