Emily Smith
Matthews,NC
Summary
A client-driven and results-oriented professional with over 15 years of experience in account management, and communications with the ability to interface and influence at all levels of an organization. Highly organized with the ability to manage multiple projects and teams efficiently conceptualizing ideas into tactical and actionable plans. Proven success streamlining processes while quickly adapting to changing business environments. Strong work ethic combined with a commitment to service excellence.
Overview
15
15
years of professional experience
Work History
Sales Enablement Associate
MMA Global
08.2022 - Current
- Drive internal alignment supporting sales enablement efforts to reach revenue goals
- Define workstreams, develop tactical communication and marketing plans for pipeline of 300+ leads
- Project managed database creation, clean-up, and implementation of over 10,000 leads into CRM
- Responsible for building repeatable processes, and procedures, and training for sales enablement team
- Implemented marketing strategies to generate leads and increase sales revenue.
Associate Brand Manager
Dentsply Sirona
01.2020 - 08.2022
- Lead planning and delivery of multi-step programs with cross-functional team streamlining processes for division worth over $237M annually
- Partnered with digital team developing reporting to track ROI and restructured promotional program worth $4M in industry promotions resulting in 34% reduction in spending over PY
- Coached and mentored team of 100 on successful selling methods, and developed trainings to enhance product knowledge
- Researched market trends to identify customer needs and utilized metrics to modify low-performing sales and marketing programs and plans to increase effectiveness
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns
Project Manager
KPMG
01.2015 - 01.2020
- Efficiently facilitated planning and execution of a $20M portfolio of IA industry investments
- Collaborated with the Digital and IA Marketing Teams and managed project plan development, marketing strategies, forecasting, staffing, and tracking KPIs
- Proactively managed a cross-functional team of 30 in the planning, delivery, and implementation phase of cross-divisional projects in compliance and on-time
- Provided detailed project status updates to stakeholders and executive management
Director of Events & Catering
Mez
01.2009 - 01.2012
- Established clear objectives and goals for each event, drove execution toward goals, and measured and monitored results to track impact
- Successfully planned large-scale corporate events and themed socials 500+ in attendance managing all logistics ensuring consistent, high-level service throughout all phases
- Built executive relationships through events and strategic programs creating annual and quarterly strategy event plans that aligned with teams' priorities and segment goals
- Supervised service team of 45, responsible for all scheduling and training on best practices
- Developed and maintained year-round calendar of events, raised brand awareness and drove organic engagement with consumers and partners
Education
Nutrition- Health Coach Certification -
Institute of Integrative
New York, NY09.2022
Bachelor of Business - Management
Strayer University
Charlotte09.2018
Skills
- Conflict management
- Relationship management
- Problem-solving skills
- Interpersonal skills
- Analytical and Critical Thinking
- Inter-department collaboration
Timeline
Sales Enablement Associate
MMA Global
08.2022 - Current
Associate Brand Manager
Dentsply Sirona
01.2020 - 08.2022
Project Manager
KPMG
01.2015 - 01.2020
Director of Events & Catering
Mez
01.2009 - 01.2012
Nutrition- Health Coach Certification -
Institute of Integrative
Bachelor of Business - Management
Strayer University
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