Managed a large catalog of over 350 products across the Carlyle, Horbäach, and Piping Rock brands on Amazon, generating $39.5 million in sales in 2024.
Hired and trained a direct report to maintain coverage of roles.
Review the completed work of a direct report to verify consistency, quality, and conformance.
Spearheading the launch of Amazon Singapore for the Carlyle and Horbäach brand, expanding the brands' global reach, and establishing new sales channels.
Assess team feedback regarding operational services, and implement necessary changes to optimize success.
Develop and maintain detailed Standard Operating Procedures to ensure consistent and efficient execution of processes.
Boost process efficiency through spreadsheet development to enhance tracking and reporting procedures.
Marketplace Specialist
Piping Rock Health Supplements
Bohemia, NY
01.2021 - 01.2023
Managed a large catalog of over 170 health supplements, generating $23.9 million in sales in 2022 for the Carlyle and Horbäach brand on Amazon.
Successfully created and launched a new account on Amazon to sell Piping Rock brand products.
Successfully managed over 300 new products on the Wish Marketplace, which generated approximately $640k in 2022.
Reviewed competitor activity and adjusted marketing strategy accordingly.
Conducted market research to identify new products and trends in the Amazon Marketplace.
Marketplace Associate
Piping Rock Health Products
Bohemia, NY
06.2019 - 01.2021
Managed a diverse catalog of health supplements, generating $3.3 million in sales in 2020 for the Carlyle and Horbäach brand on Amazon.
Analyzed market trends to identify opportunities for new product development.
Reviewed competitor activity and adjusted marketing strategy accordingly.
Developed pricing strategies to ensure competitive positioning within the marketplace.
Monitored customer reviews and feedback to improve product performance.
Marketing Intern
Waldners Business Environment
Farmingdale, New York
11.2017 - 01.2018
Managed day-to-day communications with multiple vendors simultaneously.
Organized storage area to ensure efficient stock management.
Researched, identified and contacted potential vendors for event services.
Education
BBA - Marketing
Iona College
New Rochelle, NY
06.2019
Accomplishments
Created a successful online cookie business with over 32k followers on Instagram (@Sprinkleandwhisk.co) that specializes in highly decorated cookies for special events and occasions.
Winner of Food Network's Halloween Cookie Challenge 2022
Student Physical Therapist Assistant at Smithtown Center for Rehabilitation & Nursing CareStudent Physical Therapist Assistant at Smithtown Center for Rehabilitation & Nursing Care