Emily Steele

• Client services executive overseeing 32 retail clients and $14M in annual revenue across Fortune 500 outdoor, fitness, luxury, and beauty clients.
• Increased revenue by 22% YoY by developing and implementing a White Space Analysis tool, identifying opportunities for upselling and cross-selling across existing clients.
• Improved client retention by extending average client longevity from 3 to 4 years through personalized service and direct C-suite engagement to address pain points.
• Boosted team utilization by 14% and agency contribution margin by 11% through process and workflow optimizations.
• Enhanced service close ratios by 18% by developing retention models focused on high-performance business lines.
• Developed and executed strategic initiatives and thought leadership to drive business growth, resulting in higher revenues and market share expansion.

• Managed $150MM of advertising spend, overseeing 60 clients across three product lines and driving consistent YoY revenue growth.
• Delivered strategic consultancy on media mix modeling, audience segmentation, and campaign measurement, resulting in a 20% YoY revenue increase and a 95% client retention rate.
• Expanded the client services team by 500%, maintaining a 90% team retention rate through mentorship and talent development.
• Increased team efficiency by 25%, driving bottom-line profitability through process improvements and compliance with operational policies.
• Sales Pitch Competition Winner, Basis Annual Sales Conference.

• Increased team efficiency by 25%, driving bottom-line profitability through process improvements and compliance with operational policies.
• Developed a pitch framework that improved close ratios by 15%, winning 84% of pitched digital media channel recommendations by leveraging the proprietary SaaS platform (Basis Platform).
• Optimized longevity of clients by providing individualized customer service and developing relationships with C-suite through rectifying pain points.

Strategized, planned, bought and negotiated digital media across paid search, paid social, and DSP media.

• Developed a pitch framework that improved close ratios by 15%, winning 84% of pitched digital media channel recommendations by leveraging the proprietary SaaS platform (Basis Platform).
• Optimized company profit, through streamlining higher- margin product lines accomplished through SaaS platform.
• Enhanced team collaboration through regular communication, goal setting, and performance evaluations.

• Enhanced company margins by 11% YoY by developing a real-time internal margin tracker.
• Generated $20K in incremental monthly profit by renegotiating ad-serving agreements to scale revenue.
• Managed $60MM of digital media annually for Fortune 500 clients, optimizing performance through first-party data incorporation and segmentation strategies.