Emily Stone

Director Of Marketing & Fan Engagement

Oral Roberts University Athletics

10.2021 - Current

Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
Conducted market research to inform decision-making and ensure alignment with target audiences'' needs and preferences.
Negotiated favorable contracts with vendors and agencies, reducing costs while maintaining high-quality results.
Oversaw rebranding efforts that resulted in enhanced corporate identity and improved brand perception among stakeholders.
Boosted brand awareness by implementing targeted marketing campaigns and strategic partnerships.
Managed annual marketing budget in excess of $[Amount].
Cultivated strong relationships with industry influencers and media outlets, securing positive coverage and maximizing brand exposure.
Created content and promotional materials to drive engagement and conversions.
Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
Built strong relationships with industry professionals and influencers.
Planned and executed events and marketing programs to increase qualified leads.
Generated [Number]% attendance rate for national executive seminar series for lead generation program.
Plan, direct, and execute game production efforts for men’s basketball, women’s basketball, baseball, volleyball, and soccer, including the creation of game scripts, music/band promotions, video, cheer/mascot, and on-court presentations; while overseeing external fan engagement student interns
Manage intern program for Athletics including scheduling of grassroots initiatives for the marketing department
Coordinate in-game promotions and execute theme game nights for soccer, volleyball, basketball, baseball, and other select sports
Prepare pregame, in-game, and post-game videoboard elements for all home basketball and baseball games.
Work closely with ORU Sports Properties to ensure the fulfillment of all sponsorship contracts, including arena and stadium signage, public address announcements, in-game promotions, logo recognition and all other components incorporated into a game presentation
Day-to-day management of athletics e-blasts, including newsletters, ticket promotions, week-of emails, etc.
Implement effective marketing of promotions and events via all channels and media, e.g. oruathletics.com, social media, print, electronic media, etc.
Assist with the coordination and management of scheduling community events and appearances by athletes and staff with the goal of building visibility in the community.
Coordinate on-campus activation methods to promote upcoming games and increase exposure of ORU Athletics.
Grow the membership of the Student Section, the Mabee Maniacs, and assist with Mabee Maniacs sponsored events.
Work closely with on-campus departments (Student Activities, Housing, etc.) to grow the athletics brand and increase school spirit
Assist the Director of Ticket Sales with season ticket renewals, group sales, ticket promotions, and community events to promote ORU Athletic events
Assist the Director of Ticket Sales with account management and stewardship for all donor ticket, season ticket, and group sales accounts
Demonstrate a thorough knowledge of and adhere to applicable NCAA, Conference, University, and departmental rules and regulations. Upon notification of any NCAA violation, report the violation to the Assistant Athletic Director/Compliance or Director of Athletics and follow applicable procedures for reporting and investigating a violation with the NCAA.
Perform other duties and responsibilities as required