Emily Thomas
Boston,MA
Summary
I have extensive experience supporting brand, campaign, and go-to-market initiatives across B2B environments, with a strong foundation in marketing execution and cross-functional collaboration. I currently work in a sales-driven market intelligence role, where I apply my marketing background to prospecting, messaging, and pipeline generation in close partnership with sales teams. I’m most interested in roles that sit at the intersection of marketing and sales, where I can build product knowledge, support revenue-driven initiatives, and continue growing in fast-paced, collaborative environments.
Overview
4
4
years of professional experience
Work History
Market Intelligence Representative
Similarweb
Burlington, MA
07.2025 - Current
- Conduct discovery demos and introductory sessions, guiding prospects through Similarweb's platform, managing AE handovers, and supporting full-cycle sales activities from qualification through follow-up.
- Generate qualified pipeline through high-volume outreach (70+ calls and 40+ emails per day), consistently converting 18-35% of MQLs into meetings, and contributing $400K+ in total influenced pipeline, including $107K in November with a 46% meeting-to-pipeline conversion rate.
- Maintain a ~94% meeting completion rate, outperforming typical team benchmarks, and secured one of the highest email response rates on the North America MIR team by continuously refining messaging and engagement strategy.
Marketing Intern
Watts Water Technology
North Andover, MA
05.2024 - 08.2024
- Spearheaded the BLUCHER Labor Savings campaign from strategy to execution, encompassing website design, development of marketing assets such as comparison flyers, social media posts, email nurture, creation of demo kits, orchestration of a sales-driven contractor challenge, and press releases to Watts sales representatives, resulting in increased brand visibility and engagement.
- Managed cross-functional teams and external vendors to deliver marketing and advertising deliverables on time and within budget, ensuring alignment with overall campaign goals and maximizing impact.
- Conducted competitor analysis and implemented innovative solutions, driving creative problem-solving in the marketing campaigns and enhancing the effectiveness and reach of the BLUCHER Labor Savings initiative.
Director of Marketing
GW CRS
Washington, DC
04.2022 - 04.2024
- Redesigned the GWCR website and promoted member-contributed op-eds, transforming the platform into a dynamic tool for advocacy that increased networking and internship opportunities for the membership.
- Developed strategic marketing plans and promotional materials to foster a positive media presence, utilizing targeted campaigns to boost brand awareness and attract new engagement across all platforms.
- Streamlined the GWCR newsletter and internal communication channels to deliver timely updates on events and initiatives, keeping the membership informed while maintaining consistent organizational messaging.
Strategic Marketing Intern
UniFirst Corporation
Wilmington, MA
06.2023 - 08.2023
- Executed hands-on product evaluations and research to conduct extensive competitive analysis, contributing to the identification of market requirements and the development of future UniFirst product solutions.
- Engaged with industry experts, company leaders, and knowledgeable individuals to understand the current market landscape, Unifirst's position in the market, and contextualize research projects.
- Collaborated in the development of robust customer satisfaction and product survey questionnaires, leveraging expertise in questionnaire design and understanding of key metrics, ensuring the collection of actionable insights to refine UniFirst's product offerings.
Education
Bachelor of Science - Marketing, Innovation and Entrepreneurship, Communication
The George Washington University, School of Busine
Washington, DC05.2025
Skills
- Microsoft Office Suite
- Adobe Creative Suite
- Salesforce
- Salesloft
- Social Media Management
- Canva
- Project management
- Digital marketing
Timeline
Market Intelligence Representative
Similarweb
07.2025 - Current
Marketing Intern
Watts Water Technology
05.2024 - 08.2024
Strategic Marketing Intern
UniFirst Corporation
06.2023 - 08.2023
Director of Marketing
GW CRS
04.2022 - 04.2024
Bachelor of Science - Marketing, Innovation and Entrepreneurship, Communication
The George Washington University, School of Busine