Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Emily Usselman

Portland,OR

Summary

Accomplished Regional Director at Orangetheory Fitness, adept in staff oversight and operations management, significantly enhancing studio performance and staff development. Excelled in partnership development and client relationships, achieving notable sales growth. Skilled in both strategic planning and fostering team growth, demonstrating a profound impact on business forecasting and employee recruitment.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Regional Director

Orangetheory Fitness
06.2021 - Current

Responsible for overseeing multi-unit fitness studio locations within the Honors Holdings LLC network. Oversee and provide leadership and daily direction to the OTF Studio Management team (Studio Manager and Head Coach) and work directly with them to reinforce sales and operations performance. Directly responsible for overseeing the hiring, training, and development of all studio staff at Honors Holdings LLC studios, including Studio Managers, Head Coaches, Sales Associates, and Fitness Team members.

  • Oversee and support studio management to exceed all sales, membership, KPI and EBITDA goals
  • Responsible for meeting performance metrics (KPI's), revenue, ordering, inventory, payroll, cost controls and facilities maintenance
  • Train, mentor and develop all employees for ongoing success and future growth through performance reviews and evaluations
  • Oversee the sales processes and systems with all staff. Lead and coordinate initial and ongoing sales drivers & marketing strategies (studio events, outreach, social media, etc.)
  • Monitor the recruiting, hiring, training and scheduling of all studio staff
  • Assist studios to build and maintain OTF class size through scheduling optimization
  • Ensure Orangetheory branding and core values through consistency and continuity in all areas of studio performance
  • Manage and report disciplinary issues involving all studio employees with the assistance of the Human Resources Department
  • Enforce OTF & Honors Holdings LLC corporate policies, business practices, systems, and processes
  • Plan and promote special events for studios monthly, using OTF tools for effective outreach and community involvement
  • Responsible for ensuring that the facilities are clean, maintained, and operationally sound and report any necessary studio issues to the maintenance department within 24 hours
  • Send weekly summary reports of regional sales productivity
  • Submit a monthly schedule of visits and training prior to the first of the month

Head Coach

Orangetheory Fitness
11.2017 - 06.2021

Responsible for coaching OTF workouts, managing schedules of coaching staff within the studio, and motivating members while leading them through pre-defined workouts. Lead workouts by maintaining motivation and demonstrating the knowledge and ability to correct exercise form to prevent injuries.

  • Responsible for creating a positive, high-energy, respectful OTF studio environment

• Responsible for managing all aspects of the OTF fitness staff using the OTF business model

• Hires, trains, and educates new OTF group personal coaches for success using OTF business model

• Responsible for organization and cleanliness of the training floor, as well as other areas of the studio

• Responsible for OTF class schedule daily, weekly, and monthly as well as management of the MBO system.

• Responsible for follow up communication with new and current OTF studio clients.

• Conducts monthly fitness staff meetings and attends all relative, mandatory webinars and other requested corporate meetings

• Handles member concerns in a professional, objective manner with the goal of resolution.

• Leads or assists Sales Associates with OTF studio tours/sales with new prospects as well as staying current with pricing options

Council Director

Girls on the Run
08.2014 - 11.2017

Provide leadership, vision, and direction to the council and the broader Girls on the Run organization. Represent the council to the public, lead organizational development and strategic planning, optimize financial performance, oversee program delivery in the designated territory, build donor relationships, and oversee volunteers. Work closely with the Board of Directors (BOD), Girls on the Run International Headquarters (GOTR-I), and responsible for expanding systems and procedures to accomplish the mission and reach the strategic goals set forth by the BOD.

Operational and Volunteer Management
● Develop and foster a strong and engaging relationship with the BOD and GOTR-I
● Oversee recruiting, training, development, evaluation, and appreciation of volunteers

Program Development and Strategic Planning
● Develop strategic plan with the BOD
● Demonstrate an understanding of GOTR Key Performance Indicators (KPIs) and track progress toward meeting organizational goals
● Cultivate relationships with coaches, donors, parents, participants, sponsors, and volunteers
● Oversee management of end of season 5Ks
● Recruit and maintain effective communication with volunteer coaches to ensure the teams are supported and running smoothly

Organizational Administration
● Ensure that the organization is in compliance with all laws and guidelines governing nonprofit organizations and the GOTR-I Membership Agreement, Policies and Guidelines
● Develop and implement necessary policies and procedures
● Plan for infrastructure growth parallel to growth of program in coordination with the BOD
● Establish efficient business systems and strategies and ensure appropriate implementation
● Maintain ethical standards and accountability, manage risk, perform due diligence, and implement operational best practices
● Execute all financial, operational and programmatic reports to GOTR-I and to state and local funding agencies in a timely manner

Fund Development and Community Relations
● Develop diverse funding streams and long-term plans to best support the mission and goals of the organization
● Oversee fundraising efforts including sponsorship, donor cultivation, solicitation and stewardship, grants, special events, etc.
● Actively participate in donor cultivation and solicitation
● Develop collaborative projects/partnerships with other community providers
● Develop relationships with the local media and serve as the Girls on the Run primary contact to market the program and build additional community support
● Partner with GOTR-I to maximize Cause Related Marketing and other national opportunities locally

Finance
● Ensure optimal financial performance of the council
● Maintain processes for proper record keeping and internal financial controls
● Assist BOD with development and management of annual budget
● Review all financial activities with the treasurer and report to the board on a regular basis
● Review analysis of financial activities (income and expense) to discern trends, identify areas of
improvement, address problems and develop forecasts

Education

Bachelor of Science - Human Development And Family Studies

Oregon State University
Corvallis, OR
06.2013

Skills

  • Staff Oversight
  • Performance reporting
  • Partnership Development
  • Client Relationships
  • Sales Planning
  • Staff Training and Development
  • Business Forecasting
  • Staff Management
  • Employee Recruitment
  • Operations Management

Certification

  • CGFI - Certified Group Fitness Instructor

Timeline

Regional Director

Orangetheory Fitness
06.2021 - Current

Head Coach

Orangetheory Fitness
11.2017 - 06.2021

Council Director

Girls on the Run
08.2014 - 11.2017

Bachelor of Science - Human Development And Family Studies

Oregon State University
Emily Usselman