Emily Van Buskirk

At the NCGA I support the marketing department in a variety of tasks, helping to plan, execute, and analyze marketing campaigns, conduct market research, create content, and ensure alignment with overall business goals. I am a key contributor to the marketing team, assisting the Chief Marketing Officer in various areas.

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Established strong relationships with key industry influencers, securing valuable partnerships for co-marketing opportunities.
• Transformed corporate website and social media platforms to better engage customers and promote sales.

As a feature writer for Sports Illustrated's Group of Five college football website, I find unique and compelling stories to tell within the college football world. I travel to games, interview players and coaches, and produce written and social media content for the website.

• Cultivated a robust professional network of contacts within the field, enabling swift access to valuable resources for story development.
• Enhanced reader engagement by incorporating captivating storytelling techniques and relevant examples in feature articles.
• Developed strong relationships with industry experts, leading to exclusive interviews and insights for readers.

I was part of the 2023 U.S. Women's Open Championship Committee at Pebble Beach, supporting the marketing and sales staff with their tournament needs. This included but was not limited to: corporate hospitality, ticket sales, special events and golf team needs.

• Demonstrated adaptability by quickly mastering new software applications for various tasks.
• Expedited project completion times due to the ability to multitask effectively under tight deadlines.

My job with the Peoria Chiefs included running their social media channels (Twitter, Instagram, Facebook, Snapchat), working with marketing and the promotional team on inclusive content and conjuring up creative videos and stories/interviews for their website. I also created the Peoria Chiefs official podcast, Chief Talk and edited and produced it each week. I was able to occasionally travel to St. Louis to work with their media department on stories and cover Cardinals games.

• Managed Facebook, Instagram and Twitter content to keep brand messages consistent.
• Created engaging content to keep social media channels updated and on brand.

My prior position working for the San Francisco Giants included responsibilities such as: curating social media content for the innovative @Cafe in the ballpark, engaging with fans and bringing followers of the Giants social media new and fresh content through various portals including Twitter, Facebook, Instagram and Snapchat. I was able to engage fans with digital media and social media, learning new ways to incorporate them into building the franchise brand. I also worked with the Giants community fund on a volunteer basis, helping out with various events and fundraisers.

• Contributed to team success by completing jobs quickly and accurately.