Emily Wells
Summary
Dynamic Strategic Account Manager with extensive experience in enhancing digital presence and maximizing client ROI through expert use of Google Analytics and SEO strategies. Adept in project management, client relationship cultivation, and data analysis for informed decision-making. Proven track record in developing and executing marketing strategies that significantly improve visibility and client success.
Overview
5
5
years of professional experience
Work History
Strategic Account Manager/Marketing Specialist
Q4Launch/Bluetent
08.2021 - Current
- Developed tailored strategic plans for clients, aligning with business goals and leveraging website analytics for informed strategies.
- Consult on vacation rental industry best practices and trends.
- Uncover areas for improvement to leverage client websites and online presence through various marketing channels for maximum ROI.
- Drive SEO content strategy to increase rankings and visibility for existing and new pages across client portfolio.
- Consult on website features and enhancements available for Q4Launch and/or Bluetent customers, and integrate web updates into clients' overall digital presence.
- Create reports to analyze digital initiatives and measure ROI on campaigns.
- Coordinate marketing initiatives and website projects across Q4Launch's and Bluetent's developers and support teams.
Business Manager
Beckett Boutique
08.2019 - 08.2021
- Led and mentored a team of sales associates, fostering a culture of high performance and efficiency.
- Reviewed performance data to monitor and measure productivity, goal progress, and activity levels, and pinpoint areas for improvement.
- Coordinated the creation and deployment of videos, posts, and other marketing collateral, increasing customer engagement on Instagram, TikTok, Facebook, and Pinterest.
- Monitored and analyzed sales records, trends, and economic conditions to accurately predict client buying patterns and determine the suitable type and quantity of inventory items to improve sell-thru.
- Enhanced organizational efficiency by gathering and maintaining files, project resources, and improving reporting frameworks.
Education
Master of Science - Global Luxury And Management
SKEMA Business School
Paris, France01-2019
Master of Management -
North Carolina State University
Raleigh, NC01-2019
Bachelor of Science - Fashion And Textile Management And Marketing
North Carolina State University
Raleigh, NC01-2018
Skills
- Marketing strategy development
- Google Analytics certified
- Google Looker Studio
- Google Search Console, SEMRush, and Screaming Frog
- WordPress proficient
- Project management
- Data-driven decision making
- Client relationship building
- Key performance indicators
- Communication
- Problem solving
- Adaptability
Accomplishments
- Drove over $123,000 in closed deals in Q1 2024, 30% of the total value of all referrals from the Digital Marketing Team, and more than anyone else, including the sales team.
Timeline
Strategic Account Manager/Marketing Specialist
Q4Launch/Bluetent
08.2021 - Current
Business Manager
Beckett Boutique
08.2019 - 08.2021
Master of Science - Global Luxury And Management
SKEMA Business School
Master of Management -
North Carolina State University
Bachelor of Science - Fashion And Textile Management And Marketing
North Carolina State University
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