Emily Wiegel

As a Marketing Assistant at Rabbit Hole, my responsibilities included:

Content Creation:

• Produced and edited engaging content for Rabbit Hole, the Founder and Ambassador accounts.
• Directed social shoots and optimized videos for TikTok and Instagram Reels.
• Developed content calendars and implemented growth strategies.
• Stayed current with trends and contributed creative content ideas.
• Attended and traveled to events for content needs.

Community Engagement:

• Responded to comments and messages on all platforms.
• Responded to emails and managed customer reviews for tours and brand experiences.

Social Media Account Optimization:

• Developed content calendars for Twitter, LinkedIn, and Pinterest, aligning with primary publishing posts.
• Managed growth, engagement, and impressions on Twitter, LinkedIn, and Pinterest.
• Ensured timely content uploads, both blog posts and articles.
• Distributed content to digital displays and adapted strategies based on industry trends using Pinterest Business.

• Spread Red Bull's brand image, understood the product, introduced the brand to new consumers across Kentucky, and increased regional sales through weekly planning and scheduling.
• Represented Red Bull's brand image by visiting on-premise, non-commercial, and specialty retail locations throughout Kentucky & Southern Indiana.

• Took charge of administrative and coordination duties encompassing marketing, social media, game day assistance, and community relations functions at Louisville City FC.
• Led key projects including the creation of game day Instagram stories and fostering fan engagement on social media during game days.