Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Emily Withers

Philadelphia,PA

Summary

Experienced sales leader in real estate with a track record of successfully mentoring and managing high-performing teams. Skilled in setting sales targets, implementing effective strategies, and motivating team members to exceed goals. Collaborative and adept at working with cross-functional teams to achieve shared objectives. Proficient in developing strategic business plans, identifying new opportunities, and adapting to market changes. In-depth understanding of the real estate market and proficient in utilizing technology to streamline sales processes

Overview

9
9
years of professional experience
1
1
Certification

Work History

Director of Enterprise Partnerships

Houwzer
01.2023 - 06.2023
  • Managed largest buyer and seller revenue drivers, Sold.com, Zillow Market Based Pricing and Zillow Flex across all 14 markets
  • Proficiently trained and coached diverse teams of agents to adapt to lead source models
  • Implemented strategic marketing budget decisions for Zillow Market Based Pricing initiative to optimize company-wide profitability
  • Led high-performing agents to achieve Zillow Flex revenue goals, including reaching transaction attainment goals to 118% and 241% respectively for Greater Philadelphia and Orlando Flex teams
  • Instrumental in driving revenue growth with Zillow Flex, resulting in $165K increased in revenue in 2023
  • Demonstrated efficacy of our agent model, leading to remarkable 400% surge in lead generation
  • Served as main point of contact for partners, addressing inquiries, managing expectations, and resolving issues effectively within teams
  • Developed and provided ongoing training to maintain metrics and support sales managers with team performance
  • Provided weekly updates on team performance and revenue to company directors and executives

Director of Brokerage Sales

Houwzer
07.2022 - 12.2022
  • Supervised team of 45+ professionals, guiding them in closing 264 listing deals with combined deal volume of $142MM. This achievement resulted in generating $1.32MM in revenue. Additionally, mentored and supported team members in facilitating $61M in buyer deal volume, leading to $1.6MM in revenue
  • Instrumental in driving Zillow sourced revenue growth, resulting in increase of Zillow buyer revenue by 209% between 2021 and 2022
  • Implemented effective sales mentorship and coaching strategies, fostering supportive environment for sales managers and agents, while also providing individualized training, setting sales goals, creating action plans for agents, and analyzing data to drive professional development and maximize sales growth
  • Demonstrated proficiency in leveraging tech forward resources like Hubspot, Copper CRM, Houwzer’s proprietary transaction dashboard, and array of real estate applications including Bright MLS, Zillow, and related mobile technology
  • Launched new company wide rental program to generate revenue through rental listings and representation of renters
  • Headed monthly agent team meetings to present on current performance, company updates, celebrate wins, process modifications, upcoming trainings, and relevant updates from supporting departments
  • Facilitated weekly revenue meetings with executives to provide comprehensive updates on agent performance located across 7 states
  • Strategized with internal executive stakeholders to set sales goals for Agent Teams to ensure Company revenue targets were met
  • Monitored weekly core services (Mortgage, Title) attachment rates and ensuring their teams are on track to hit attachment goals
  • Significantly contributed to hiring process and played pivotal role in employing targeted strategies to identify, attract, and hire top-tier talent
  • Acted as secondary level of escalation for Client complaints and challenges
  • Navigated multi-state team of 25+ sales professionals through merger of Houwzer and Trelora, resulting in combined workforce of over 40+ agents and 7 sales managers
  • Added $10MM in personal sphere transaction volume, specializing in high-end condo sales

Director of Buyer Sales

Houwzer
01.2021 - 05.2022
  • Provided coaching and mentoring of five sales managers, managing 50+ agents across seven states
  • Oversaw closing of 420 buyer side sales, $340MM total sales volume across all states
  • Developed comprehensive business development program resulting in 184% increase of personal sphere business within 12 months
  • Coached Sales Managers to use problem-solving and mentoring skills to deliver sales revenue on their respective teams
  • Aided Director of Agent Development in hiring and developing agent apprenticeship program to implement training, coaching, and scaling of production of newly licensed agents
  • Partnered with Zillow and led two regional teams (Pennsylvania/New Jersey and Orlando, Florida) into newly developed Zillow Flex program
  • Monitored weekly core services (Mortgage and Title) attachment rates to ensure teams were hitting attachment goals, notably delivering 268 title transactions
  • Outperformed real estate industry standards by delivering consistent 80+ NPS score for customer satisfaction scores
  • Worked cross-functionally with operations, mortgage, title, sales support, marketing, inside sales departments to ensure company objectives were being met
  • Developed deep understanding of customer needs, priorities and pain points to deliver customized service
  • Contributed $3.5MM in volume for sales production

Regional Sales Manager

Houwzer
01.2020 - 12.2020
  • Managed and mentored high performing team agent team of 10, closing $49MM in volume
  • Assisted in team sales goals by closing $6MM in volume
  • Facilitated weekly meetings with agent team to review new or updated policies, receive feedback on market conditions, and problem solve any issues occurring in field
  • Conducted weekly 1-1s to review pipelines, troubleshoot problems, develop client management plans, recognize accomplishments, set goals for sales growth and align with company revenue expectations
  • Reviewed and audited sales funnels daily in Copper (CRM) and Houwzer proprietary dashboard software
  • Implemented corrective action with agents to support their success
  • Boosted Open House strategies and procedures to help increase capture of buyer business
  • Served as primary point of contact when client issues arise with agents and make corrections with agent performance as needed
  • Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation

Real Estate Salesperson

Keller Williams Philadelphia
01.2017 - 12.2019
  • Established as Keller Williams’ Top 20% of Producing Agents in volume and units sold two years trailing
  • Sold over $15MM residential and commercial real estate; working with sellers, buyers, lessees, lessors, and investor clients
  • Recruited and built multiple sales team of 20+ agents, overseeing business development of new team members through mentorship and transaction coaching
  • Created and monitored team budget to build scalable real estate business
  • Implemented business development programs to assist agents in building pipeline of business to meet office sales goals
  • Led monthly buyer/investor seminars, real estate consultations, and recruitment meetings

Real Estate Salesperson and Marketing Manager

Berkshire Hathaway HomeServices Fox & Roach, REALTORS
11.2014 - 12.2016
  • Sold $7MM+ in residential and commercial real estate
  • Specialized in leasing and negotiations of over 50+ residential and commercial leases
  • Assisted as marketing manager for $60MM+ team in Center City market
  • Provided oversight of team pipelines and created systems for transaction management
  • Developed marketing material and managed social media accounts for team exposure
  • Trained new agents on purchase & leasing agreements, transactional procedures, legal framework, database management, and provided individual coaching and mentorship
  • Created and distributed email marketing campaigns through CRM program
  • Researched and compiled data on market conditions & comparable sales/leases
  • Created marketing presentations for listing appointments and large scale projects
  • Tracked, monitored, and reported agent performance & team financials
  • Led team in cold calling FSBO & MLS canceled and withdrawn properties to generate listing appointments

Education

Bachelor of Science - Professional Studies

West Chester University of Pennsylvania
West Chester, PA

Real Estate Salesperson License - Real Estate

Temple University Real Estate Institute
Philadelphia, PA

Skills

    Sales Management

    Team Leadership

    Real Estate Sales

    Business Development

    Client Relationship Management

    Sales Strategy

    Revenue Growth

    Coaching and Mentoring

    Technology

    Negotiations Skills

Accomplishments

    Keller Williams Philadelphia- Top 20% of Producing Agents in Volume and Units Sold (2018 and 2019)

Certification

Sales Evolution-Guess Free Selling Certificate, Dave Light

Timeline

Director of Enterprise Partnerships

Houwzer
01.2023 - 06.2023

Director of Brokerage Sales

Houwzer
07.2022 - 12.2022

Director of Buyer Sales

Houwzer
01.2021 - 05.2022

Regional Sales Manager

Houwzer
01.2020 - 12.2020

Real Estate Salesperson

Keller Williams Philadelphia
01.2017 - 12.2019

Real Estate Salesperson and Marketing Manager

Berkshire Hathaway HomeServices Fox & Roach, REALTORS
11.2014 - 12.2016

Bachelor of Science - Professional Studies

West Chester University of Pennsylvania

Real Estate Salesperson License - Real Estate

Temple University Real Estate Institute
Emily Withers