EMILY ANN RADAKER
Columbia,TN
Summary
An accomplished advertising professional and relations specialist who is highly self-motivated with a strong aptitude for organization. Committed to achieving exceptional results through a proactive, practical, and driven approach to marketing. Possesses excellent communication and collaboration skills to effectively engage with colleagues, clients, and stakeholders. A dedicated team player known for delivering outstanding performance and contributing to a positive work culture.
Overview
16
16
years of professional experience
Work History
Brand Strategist
Durik Advertising
08.2012 - 05.2024
- Develop comprehensive strategies to build brand awareness for the food safety division of Professional Disposables International, known throughout healthcare as PDI, Inc
- Executed a market leadership campaign focused on the company’s success in securing the position as #1 brand of foodservice wipes utilizing print advertising, digital media, website integrations and promotion driving lead generation and brand awareness
- Successfully helped launch new products into the marketplace, requiring an in-depth knowledge product and leveraged those attributes through ongoing customer engagement and application of the company’s mission of food safety
- Strategized product re-launch, promoting its new sustainable attributes into the marketplace, utilizing market data and strict certification parameters to inform and position the product successfully as one of the most sustainable products of its kind in the marketplace
- Utilized management tools to efficiently and effectively maintain essential systems for data and file management, project management, and traffic management routinely for 10+ years to meet the needs of the agency and client
- Effectively managed relationships within the advertising agency to effectively execute campaign work including a 3-person design team and contractors to fill a 50 hour a week Agency retainer
- Cultivated and nurtured strong relationships with key stakeholders (including General Manager, Marketing Director, and national sales team) we well as vendors (photographers, editors, and event coordinators), and other strategic partners, fostering a collaborative environment, and driving mutually beneficial outcomes for all parties involved
- Demonstrated exceptional skills in customer relations by successfully nurturing and retaining a key client for an impressive 11-year period, resulting in sustained business growth and revenue generation.
Account Executive and Office Administrator
Louise Rosen Ltd.
08.2008 - 06.2012
- Solicited foreign and domestic television broadcast sales for a portfolio of nonfiction films by initiating unique promotional strategies for clients
- Demonstrated exceptional ability to effectively engage and cultivate successful relationships with international clients, surpassing cultural and language barriers through effective communication and adaptability
- Maintained adherence to intricate regulations and procedures to ensure the smooth execution of high-value contracts and fulfillment of all contractual obligations and industry requirements of sold film rights to highly respected broadcasters including ARTE France, HBO Documentary Films and Public Broadcasting Service (PBS).
Assistant Event Coordinator, Points North Documentary Film Forum
Camden International Film Festival
07.2010 - 10.2010
- Assisted in recruiting a diverse group of documentary filmmakers, producers, and industry experts for a dynamic panel discussion and networking event which included representatives from the BBC, HBO, the Sundance Channel, Independent Television Service (ITVS), the Tribeca Film Institute, ARTE France and PBS
- Contributed to public relations initiatives throughout the New England area
- Assistant in coordinating logistics, including venue selection, scheduling, and speaker coordination, ensuring a seamless and engaging experience for participants
- Collaborated with festival organizers to establish it as a highlight of the festival's program and contributing to its overall success
- (The CIFF recently celebrated the 14th anniversary)
Public Relations Intern
Idgroup
05.2008 - 08.2008
- Supported PR efforts for economic development, tourism, and health care clients through copywriting of press releases, eNewsletters, and website content
- Contributed to new business development by identifying and researching prospective clients in different business clusters.
Education
Bachelor of Science Advertising Communications -
Gannon University
Erie, PA05.2008
Skills
- Client Relations
- Cross-Functional Collaboration
- Strategic Marketing
- Storytelling and Narrative Building
- Creative Team Leadership
- Strategic Thinking
- Marketing Communications
- Campaign Development
- Brand Messaging
- Project Management
- Multimedia production (including podcast, video, photography and animation)
Timeline
Brand Strategist
Durik Advertising
08.2012 - 05.2024
Assistant Event Coordinator, Points North Documentary Film Forum
Camden International Film Festival
07.2010 - 10.2010
Account Executive and Office Administrator
Louise Rosen Ltd.
08.2008 - 06.2012
Public Relations Intern
Idgroup
05.2008 - 08.2008
Bachelor of Science Advertising Communications -
Gannon University
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