Emily "Claire" Skipper
Dothan,AL
Summary
Detail-oriented and results-driven marketing professional with 6+ years of experience in digital marketing, graphic design, email marketing, and SMS marketing. Seeking to leverage my expertise in strategy, audience segmentation, and campaign execution to contribute to Twine's growth and success as a Social Media Specialist.
Overview
7
7
years of professional experience
Work History
Sales And Marketing Specialist
The Oaks Apparel Company
04.2023 - Current
- Key Performance Indicators: Monitor and analyze KPIs to assess the performance of email campaigns, identify opportunities for improvement, and drive conversions
- Email Marketing: Develop and execute email marketing campaigns, driving engagement and sales
- Social Media Communications: Coordinated email marketing efforts with social media promotions to maximize customer reach and engagement..
- Implemented marketing strategies to generate leads and increase sales revenue.
- Provided support to marketing initiatives by producing creative content and copywriting.
- Implemented advertising campaigns and prepared promotional materials.
- Monitored and reported on sales performance metrics to inform decision making.
Owner
Dressed Up Dothan
03.2022 - Current
- Email and Text Marketing: Develop and execute email and text marketing strategies to increase sales and customer acquisition
- Customer Retention: Implement lifecycle flows and automations to boost customer engagement and retention
- Marketing Strategy: Create marketing materials to promote new products, sale items, and best sellers, aligning strategies with sales objectives
- Commerce: Drive sales through collaboration projects with influencers and research new trends to maintain customer satisfaction and retention.
- Managed day-to-day business operations.
- Consulted with customers to assess needs and propose optimal solutions.
- Evaluated suppliers to maintain cost controls and improve operations.
- Established foundational processes for business operations.
- Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
Event Coordinator
The Grand on Foster
11.2016 - 03.2022
- Conducted cold calls and tours for potential clients, demonstrating strong communication skills
- Project Management: Coordinated a wide range of events, collaborating with vendors and ensuring successful outcomes
- Social Media Promotion: Managed and promoted events across various social media platforms, contributing to increased bookings.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Hired, trained and supervised volunteers and support staff required for events.
- Acquired contracts and agreements to finalize negotiations and obtain approval signatures.
Education
Bachelor’s degree - Business Administration And Management
University of Alabama
Tuscaloosa, AL12.2016
Skills
- Email Marketing Strategy
- Graphic Design
- Audience Segmentation
- CRM Campaign Management (Klaviyo)
- A/B Testing and Optimization
- Data-driven Decision Making
- Creative Strategy
- Social Media Marketing
- Marketing Analytics
- Project Coordination
- Marketing Strategy Development
- Customer Engagement
- Communication Skills
- Social Media Digital Marketing
- E-Commerce Strategy
Timeline
Sales And Marketing Specialist
The Oaks Apparel Company
04.2023 - Current
Owner
Dressed Up Dothan
03.2022 - Current
Event Coordinator
The Grand on Foster
11.2016 - 03.2022
Bachelor’s degree - Business Administration And Management
University of Alabama
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