Summary
Overview
Work History
Education
Skills
Hobbies
References
Timeline
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Emily Kate Boyd

Chattanooga,TN

Summary

Performance-oriented storyteller. In 2009, I participated in one of the most selective and unique MBA programs in the country, a six month journey working directly with Seth Godin in New York. Much of the focus was on learning new strategies for business modeling, marketing and fundraising. My greatest take-away was discovering the powerful role storytelling plays in our daily lives and decision making. After New York, I would go on to launch a successful social media agency in Atlanta and help countless organizations identify the stories that make a difference, impact fundraising and create positive change.

Overview

20
20
years of professional experience

Work History

Marketing & Sales Consultant

Chattanooga Recording Company
04.2012 - Current

I started my own consulting agency to focus on brand and connection strategies for clients interested in undertaking the major initiative to transform their marketing and sales with better storytelling. With the goal of fusing community engagement with online purchasing behavior, my clients look for objective, skilled first-hand assistance to advise on all elements of development, execution and distribution of marketing strategies. I support both for profit and not-for-profit organizations, and love to work with clients making a difference. Along with value proposition development, I often educate my clients in CRM software to better manage their relationships with clients and donors.

Engagement Director

SoundCorps
06.2019 - 08.2021
  • Wrote funding requests and grant applications to obtain additional funds for operating needs.
  • Contacted corporate representatives, government officials or community leaders to increase awareness of organizational causes and raise funds.
  • Contacted corporate representatives, government officials or community leaders to increase awareness of organizational causes and activities.
  • Managed promotional initiatives and special events to enhance press coverage and boost social media engagement and event participation.
  • Developed and implemented a new live streaming program that allowed us to serve our community throughout the pandemic.

Owner & Artist

Art Box Records
04.2004 - 12.2017

I started a record label to manage my music publishing. I toured over 10 years as a performing songwriter, touring in both North and South America.

Social Media Marketer

TwinBear Global
05.2009 - 08.2012

I helped launch TwinBear Global. Our clients included a Fortune 500 restaurant franchise (Golden Corral), law firms, and live events. I wrote the copy for TwinBear's brochure, developed Keynotes for pitch/sales meetings and managed client social channels, including a NING site I built and grew to 50,000+ members in less than two years. Along with client community management, I developed sales materials, creative images, managed newsletters and consulted in alternative revenue streams, including crowdfunding.

Education

MBA - Business

AltMBA-Seth Godin
Hastings-on-Hudson, NY
04.2009

Bachelor of Arts - Painting And Drawing

University of Georgia
Athens, GA
05.2005

Skills

  • Digital Marketing
  • Sales
  • Strategic planning
  • Content Creation
  • Website Management
  • Campaign Management
  • Adobe Creative Suite
  • SEO and Site Analytics
  • Fundraising
  • Public relations
  • Public speaking

Hobbies

  • Songwriting
  • Hiking
  • Reading
  • Travel

References

Jonathan Susman, Chattanooga Department of Transportation, 423-605-2334 "Emily isn't just good at selling an idea, she inspires people to show up generously in their own lives. If you are selling something to believe in, you need her on your team."


Jen Lowe, Marketer at Friedman, Kannenberg & Company P.C., 404-664-5536 "Emily Kate Boyd embodies creativity, ingenuity, and dedication. She is an entrepreneur, a go-getter, and ahead of the curve on everything. She is easy to communicate with, always has an open mind and something positive and insightful to add to any project. She is a songwriter, a painter, and a renaissance woman. Having Emily on your side can do you no wrong."


Tony Caporale, CEO of TwinBear Global, Atlanta, GA, 678-641-6816 "Emily has the ability to lift the possibilities in any situation. Her out of the box thinking is refreshingly inspiring. Her grasp of the big picture is the reason she is head and shoulders above the rest."


Allan Young, CEO of LaunchHear, Inc. San Francisco, CA, allantyoung@gmail.com "Emily is one of the most creative individuals I've ever had the pleasure to work with. She has an amazing ability to generate insight by seeing the issues from different perspectives."

Timeline

Engagement Director

SoundCorps
06.2019 - 08.2021

Marketing & Sales Consultant

Chattanooga Recording Company
04.2012 - Current

Social Media Marketer

TwinBear Global
05.2009 - 08.2012

Owner & Artist

Art Box Records
04.2004 - 12.2017

MBA - Business

AltMBA-Seth Godin

Bachelor of Arts - Painting And Drawing

University of Georgia
Emily Kate Boyd