Emily "Louie" Bouldrey
Jackson,MI
Summary
Dedicated sales and marketing professional with a track record of surpassing targets, fostering client retention, and upholding a stellar reputation for customer satisfaction. Possessing an exceptional understanding of the cannabis market landscape, coupled with an extensive network of store owners, purchaser, and key people within the industry, I am adept at navigating complex market dynamics to drive success.
As a dependable Market Representative, I specialize in crafting and executing strategic marketing plans that prioritize sustainable growth. My contributions to organizational advancement are underscored by my focus on enhancing brand visibility and fostering lasting customer loyalty. With a knack for innovation, I consistently generate practical and impactful promotional strategies.
Bringing five years of industry experience to the table, I am a versatile professional poised to leverage my expertise in customer service, strategic planning, and team leadership in a dynamic, growth-oriented role.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Street Team Manager
Choice Labs
03.2020 - Current
- Created and launched campaigns across digital and traditional channels to drive sales.
- Conferred with department heads or staff to discuss contracts, advertising media selection or products to be advertised.
- Attended customer meetings, trade shows and conferences as company representative.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Was Marketing Director before merger with Glorious. While in that position I led the street team, vendors, marketing campaigns, events and community outreach; created and implemented new training programs for budtenders. I helped open new accounts and nurture the relationships with existing accounts through amazing customer service and a hands on approach.
- Worked closely with clients to design effective promotions to meet customer needs and exceed sales goals.
- Streamlined event planning process by coordinating logistics, schedules, and resources efficiently.
- Strengthened outreach by coordinating events to maximize marketing initiatives.
- Established strong partnerships within the community to create opportunities for future collaborations on promotional events or initiatives.
- Managed budget for marketing initiatives, carefully keeping spending within allocated limits.
- Upheld client satisfaction by designing accurate and detailed timelines for services and alerting clients of changes.
- Distributed advertising and marketing collateral to store locations.
- Oversees street teams in Massachusetts and in Illinois as well a Michigan.
- Executes large and small events in and out of state; product launch parties, store events, festivals and community events.
Grower
Rair Cannabis
01.2020 - 03.2021
- Collaborated closely with the production team, resulting in improved efficiency and timely delivery of products to market.
- Managed greenhouse climate control systems, optimizing temperature, humidity, and light levels for ideal plant growth.
- Educated employees and members of public on plant biology and health.
- Checked system to receive orders and directions to correct item locations.
- Trimmed, bucked, worked with clones
General Manager
Town Bar
05.2018 - 01.2020
- Assisted in recruiting, hiring and training of team members.
- Implemented robust inventory management systems to optimize stock levels and minimize waste/costs associated with excess product storage.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
Education
Associate of Arts - American And English Literature
Western Michigan University
Kalamazoo06.2012
Associate of Arts - English Language And Literature
Kalamazoo Valley Community College
Kalamazoo, MI09.2009
Skills
- Sales trend analysis
- Promotional planning
- Media Buying
- Digital marketing proficiency
- Sales Presentations
- Customer Acquisition
- Sales tactics
- Creative Direction
- Increasing public awareness
- Contract Management
- Budgeting and Allocation
- Promotional Events
- Multitasking Abilities
- Cultural Awareness
- Customer Relations
- Problem-Solving
- Materials sampling
- Analytical and Critical Thinking
- Networking
- Teamwork and Collaboration
- Relationship Building
- Public Speaking
- Critical Thinking
Certification
- Certificate in Cannabis/Medical and cultivation; CTU
- Cannabis Cooking and Extractions; CTU
- Cannabis Laws and Regulations; CTU
- Bud tending; CTU
- Cannabis Dispensary Service Operations; CTU
- Cannabis as Medicine; CTU
- Cannabis: How to Grow; CTU
- SERVSAF; Food and Bev Safety through the state of MI
Literature, Writing, Musician, Volunteer Work, Gardening
Indulging in a tapestry of passions, I find solace and fulfillment in a diverse array of hobbies that enrich both my mind and spirit.
Literature beckons me into worlds of imagination and contemplation, I relish the boundless exploration offered by the written word.
As a dedicated writer, I find joy in the art of storytelling and the pursuit of eloquence.
Music infuses my life with rhythm and melody, serving as a constant companion on my journey. As a musician, I love exploring the nuances of harmony and expression while channeling emotions through the universal language of sound.
In the spirit of service, I devote my time and energy to volunteer work, embracing opportunities to make a positive impact within my community. Whether lending a helping hand at local community events, participating in environmental initiatives, or advocating for social causes, I am driven by a desire to contribute meaningfully to the greater good.
Amidst the hustle and bustle of modern life, I find sanctuary in the tranquility of gardening. Cultivating lush greenery and vibrant blooms, I nurture a connection to the natural world while fostering growth, beauty, and sustainability in my own backyard.
In the tapestry of my hobbies, each thread represents a unique facet of my identity and a source of boundless inspiration. Through literature, writing, music, volunteer work, and gardening, I embrace the richness of life's experiences and celebrate the beauty of self-expression.
Timeline
Street Team Manager
Choice Labs
03.2020 - Current
Grower
Rair Cannabis
01.2020 - 03.2021
General Manager
Town Bar
05.2018 - 01.2020
Associate of Arts - American And English Literature
Western Michigan University
Associate of Arts - English Language And Literature
Kalamazoo Valley Community College