Emily McCaul Taylor
Athens,OH
Overview
7
7
years of professional experience
1
1
Certification
Work History
Paid Media Executive
Lumen Technologies
Athens, OH
02.2024 - Current
- Implemented and managed B2B influencer marketing program at Fortune-200 tech company; leadership approved five-figure number to execute.
- Developed paid media campaigns for recruitment, thought leadership, and tech products on LinkedIn and Meta Ads.
- Managed budget allocation for all paid media activities and analyzed website traffic data to inform future strategies.
Sr. Communications Consultant
Lumen Technologies
Athens, Ohio
10.2021 - 02.2024
- Lead strategic social campaigns with measurable results for corporate, exec, employee, recruitment, and partner channels.
- Mentored and trained social media team members to improve scope of natural skills and job performance.
- Executed multi-faceted media strategies for on-site events, integrating PR, employee advocacy, UGC, sweepstakes, and live Q&As.
Communications Specialist
Lumen Technologies
Athens, OH
05.2021 - 10.2021
- Developed press releases to communicate organizational activities pertaining to major league sports, environmental and tech news.
- Created corporate blogs for leaders across the business, helping to maintain a consistent executive voice and identify their values.
- Established positive working relationships with external partners while serving as the face of the team for select, PR opportunities.
Adjunct Instructor of Visual Media
Virginia Tech
Blacksburg, Virginia
07.2020 - 05.2021
- Designed and administered two hybrid iterations of visual media (COMM 2034) for undergraduate communication students.
- Crafted online tutorials for Adobe Lightroom, Premiere, and Portfolio, with one receiving 28K+ views on YouTube.
Social Media Consultant
Venveo
Blacksburg, Virginia
04.2017 - 09.2017
- Created social strategy, content, and engagement for three high-end interior design clients, including one international client.
- Played a key role in all brand communications to build and support clients’ online reputations across social and web platforms.
Education
Certificate in Executive Education - Digital Marketing
Yale School of Management
Cambridge, MA08.2023
Master of Arts - Communication
Virginia Tech
Blacksburg, VA05.2020
Bachelor of Arts - Multimedia Journalism
Virginia Tech
Blacksburg, VA12.2017
Bachelor of Arts - Creative Writing
Virginia Tech
Blacksburg, VA12.2017
Skills
- Digital Campaign Strategies
- Organic Social Media Strategy
- Paid Media Advertising
- Cross-Functional Team Leadership
- Metrics and Analytics
- External and Internal Corporate Communications
- Public Speaking
- Corporate Events
Certification
- LinkedIn Marketing Fundamentals | Issued Dec 2023
- Brandwatch Foundations Certification | Issued March 2022
- Hootsuite Platform Certification | Issued November 2017
Affiliations
- Yoga Alliance 200-Hour Certification, Yoga Teacher | Issued July 2020
Timeline
Paid Media Executive
Lumen Technologies
02.2024 - Current
Sr. Communications Consultant
Lumen Technologies
10.2021 - 02.2024
Communications Specialist
Lumen Technologies
05.2021 - 10.2021
Adjunct Instructor of Visual Media
Virginia Tech
07.2020 - 05.2021
Social Media Consultant
Venveo
04.2017 - 09.2017
Certificate in Executive Education - Digital Marketing
Yale School of Management
Master of Arts - Communication
Virginia Tech
Bachelor of Arts - Multimedia Journalism
Virginia Tech
Bachelor of Arts - Creative Writing
Virginia Tech
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