Overview
Work History
Education
Skills
Certification
Affiliations
Timeline
Generic

Emily McCaul Taylor

Athens,OH

Overview

7
7
years of professional experience
1
1
Certification

Work History

Paid Media Executive

Lumen Technologies
Athens, OH
02.2024 - Current
  • Implemented and managed B2B influencer marketing program at Fortune-200 tech company; leadership approved five-figure number to execute.
  • Developed paid media campaigns for recruitment, thought leadership, and tech products on LinkedIn and Meta Ads.
  • Managed budget allocation for all paid media activities and analyzed website traffic data to inform future strategies.

Sr. Communications Consultant

Lumen Technologies
Athens, Ohio
10.2021 - 02.2024
  • Lead strategic social campaigns with measurable results for corporate, exec, employee, recruitment, and partner channels.
  • Mentored and trained social media team members to improve scope of natural skills and job performance.
  • Executed multi-faceted media strategies for on-site events, integrating PR, employee advocacy, UGC, sweepstakes, and live Q&As.

Communications Specialist

Lumen Technologies
Athens, OH
05.2021 - 10.2021
  • Developed press releases to communicate organizational activities pertaining to major league sports, environmental and tech news.
  • Created corporate blogs for leaders across the business, helping to maintain a consistent executive voice and identify their values.
  • Established positive working relationships with external partners while serving as the face of the team for select, PR opportunities.

Adjunct Instructor of Visual Media

Virginia Tech
Blacksburg, Virginia
07.2020 - 05.2021
  • Designed and administered two hybrid iterations of visual media (COMM 2034) for undergraduate communication students.
  • Crafted online tutorials for Adobe Lightroom, Premiere, and Portfolio, with one receiving 28K+ views on YouTube.

Social Media Consultant

Venveo
Blacksburg, Virginia
04.2017 - 09.2017
  • Created social strategy, content, and engagement for three high-end interior design clients, including one international client.
  • Played a key role in all brand communications to build and support clients’ online reputations across social and web platforms.

Education

Certificate in Executive Education - Digital Marketing

Yale School of Management
Cambridge, MA
08.2023

Master of Arts - Communication

Virginia Tech
Blacksburg, VA
05.2020

Bachelor of Arts - Multimedia Journalism

Virginia Tech
Blacksburg, VA
12.2017

Bachelor of Arts - Creative Writing

Virginia Tech
Blacksburg, VA
12.2017

Skills

  • Digital Campaign Strategies
  • Organic Social Media Strategy
  • Paid Media Advertising
  • Cross-Functional Team Leadership
  • Metrics and Analytics
  • External and Internal Corporate Communications
  • Public Speaking
  • Corporate Events

Certification

  • LinkedIn Marketing Fundamentals | Issued Dec 2023
  • Brandwatch Foundations Certification | Issued March 2022
  • Hootsuite Platform Certification | Issued November 2017

Affiliations

  • Yoga Alliance 200-Hour Certification, Yoga Teacher | Issued July 2020

Timeline

Paid Media Executive

Lumen Technologies
02.2024 - Current

Sr. Communications Consultant

Lumen Technologies
10.2021 - 02.2024

Communications Specialist

Lumen Technologies
05.2021 - 10.2021

Adjunct Instructor of Visual Media

Virginia Tech
07.2020 - 05.2021

Social Media Consultant

Venveo
04.2017 - 09.2017

Certificate in Executive Education - Digital Marketing

Yale School of Management

Master of Arts - Communication

Virginia Tech

Bachelor of Arts - Multimedia Journalism

Virginia Tech

Bachelor of Arts - Creative Writing

Virginia Tech

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Emily McCaul Taylor