Emily McGinnis
Monroe,NC
Summary
Goal-oriented team player with distinguished experience in Education and proven leadership abilities. Expert in building client relationships and supporting sales reps with education content and resources, as well as being a voice for educators.
Overview
16
16
years of professional experience
Work History
K-12 Education Market Manager
KI
09.2021 - Current
- Networked in market to build partnerships and connections with education leaders and A&D firms.
- Implemented strategic marketing campaigns for improved brand recognition and customer acquisition.
- Collaborated with other departments to ensure alignment of overall company goals with individual market objectives.
- Prepared sales presentations for clients showing trends in education and relationship to product and design.
- Traveled to customer sites to be a coach and support for reps, a liaison for the end user, and market expert.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Wrote thought leadership content (CEUs, Opp Eds, Blogs, and led Internal ED Talks, completed videos for EdMarket, and had 3 or more pieces published in large national newspapers.
- Led KI company-wide new hire training (2x a year) on the K-12 Education Market
- K-12 Market exceeded yearly goals for last 3 years. (200 million in 2024).
- Attended and presented at national trade shows, education and industry conferences.
Principal (Elementary and Middle)
Union Academy Charter
06.2014 - 06.2021
- Strengthened teacher collaboration through the establishment of professional learning communities focused on student achievement.
- Championed diversity initiatives aimed at creating a more inclusive school environment for students from various cultural backgrounds.
- Ensured compliance with state regulations and district policies regarding curriculum standards, assessment reporting, and special education services.
- Enhanced school performance by implementing data-driven decision-making and continuous improvement strategies.
- Evaluated teacher performance using multiple measures including observation data, student growth outcomes, and stakeholder feedback for informed decision-making on staffing matters.
- Cultivated a positive school culture by promoting staff recognition programs and fostering open communication among all stakeholders.
Principal, Waxhaw Elementary
Union County Public Schools
07.2012 - 07.2014
- Supervise/lead 85 staff members and 700 students
- Set school goals and create/implement the School Improvement Plan
- Coordinate and/or supervise support services including maintenance, security, transportation, food services, recreation programs, financial and accounting functions (both tax and non-tax monies, in accordance with School Board policies)
- Prepare school's budgetary requests and monitor expenditures of funds
- Recruit, screen, hire, train, assign and evaluate staff
- Effectively communicates and interacts with students, staff, and parents
- Keep abreast of changes and developments in the profession by attending professional seminars and training opportunities, continually reading professional journals and related publications, and discussing problems of mutual interest with others in the field
Assistant Principal
Union County Public Schools
06.2008 - 07.2012
- Serve as the school's SNA (Special Needs Administrator)
- Established intervention programs for struggling students, improving overall academic achievement levels at the school.
- Supported a positive school culture by addressing student behavior concerns promptly and effectively.
- Built and maintained positive relationships with diverse stakeholders, such as parents, school volunteers and outside agencies.
Education
Accredited Learning Environment Planner - K-12
A4LE
Online Courses01-2024
K-12 School Administration - Education Administration
Wingate University
Wingate, NC01-2009
Master of Arts - Teaching
Wingate University
Wingate, NC01-2006
Bachelor of Science - Sociology
Wingate University
Wingate, NC01-2000
Skills
- Strategic Planning
- Relationship Building
- New product launch
- Brand-building strategies
- Pre/Post sales support
- Market intelligence
- Sales Presentations
- Staff Training and Development
- Decision-Making
- Market Trend Analysis
- New Hire Onboarding
References
- Bryan Ballegeer, VP of Education, KI 317-403-4016, bryan.ballegeer@ki.com
- Katie Clark, Higher Education Market Manager, KI 303-905-7281, katie.clark@ki.com
- Dr. Ann Walters, former Head of School, UA Charter School, 704-289-7545, anngwalters@yahoo.com
Training
- ALEP- A4LE
- Influencer (Vital Smarts)
- Crucial Conversations (Vital Smarts)
- Professional Learning Communities (DuFours)
- Facilitative Leadership
- Continuous Classroom Improvement (Jim Shipley and Associates)
- Growing Leaders- Leadership Training
- ASCD (State Principal Training)
- Non-Violent Crisis Intervention Trained (Crisis Prevention Institute)
Community Service
- Community Shelter Board Member, Monroe, NC
- Weekday Children's Ministry Pre-K (Board Member)
- Central United Methodist Church (Youth leader/Sunday School teacher)
Timeline
K-12 Education Market Manager
KI
09.2021 - Current
Principal (Elementary and Middle)
Union Academy Charter
06.2014 - 06.2021
Principal, Waxhaw Elementary
Union County Public Schools
07.2012 - 07.2014
Assistant Principal
Union County Public Schools
06.2008 - 07.2012
Accredited Learning Environment Planner - K-12
A4LE
K-12 School Administration - Education Administration
Wingate University
Master of Arts - Teaching
Wingate University
Bachelor of Science - Sociology
Wingate University
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