Emma Anderson
New London
Summary
Marketing professional with experience creating engaging product content, managing social media, and coordinating events to connect with customers and support brand growth. Experienced in developing campaigns, maintaining website accuracy, and helping communities engage with the brand.
Overview
4
4
years of professional experience
Work History
Marketing Associate
Shore Power Inc.
Old Saybrook
10.2025 - Current
- Managed end-to-end product detail page (PDP) creation, including content writing, HTML formatting, uploading, and validation, while ensuring accuracy and conversion-focused quality.
- Developed marketing content for social media campaigns and company newsletters
- Monitored campaign performance using UTM tracking across email, SMS, and social media to understand customer engagement and guide content improvements
- Conducted regular website audits to ensure consistent, accurate, and high-quality content across all pages.
Content & Marketing Coordinator
Affinity Grow
Portland
08.2025 - 10.2025
- Produce weekly market reports to analyze competitor activity and inform strategic marketing decisions.
- Handle weekly B2B and B2C email campaigns, driving engagement and customer retention.
- Collaborate closely with the sales team to develop and distribute targeted marketing materials to stores and clients.
- Manage all social media accounts, creating content and engaging with the community to grow brand awareness.
- Coordinate pop-up events and community outreach initiatives to strengthen brand presence
Social Media Specialist
Affinity Grow
Portland
08.2024 - 08.2025
- Managed all social media, ensuring compliance with strict industry regulations while maintaining an engaging brand voice.
- Coordinate pop-up events and community outreach initiatives to strengthen brand presence.
- Analyzed customer data and feedback to improve market understanding and support development of new products in an ever-changing industry.
Marketing Intern
Navy Exchange Service Command
Virginia Beach
05.2022 - 08.2022
- Assisted in the development of marketing campaigns and overall brand engagement for private labels.
- Conducted market research to identify emerging trends and consumer preferences in athletic wear.
- Supported early-stage development of a new private label athletic wear line.
Education
Bachelor of Business Administration - Marketing
Mississippi State University
Starkville, MS05-2024
Copiah Lincoln Community College
Wesson, MS05-2021
Skills
- HTML & website content management
- Data Analysis & Market Research
- SEO & Google Ads (certified)
- Customer Engagement & Community Outreach
- SEO Experience
- Event Planning & Coordination
- Microsoft Office: Word, Excel, PowerPoint
- Social Media Ad Campaigns
- Photoshop, Capcut, Canva
- Lean Six Sigma White Belt
- Shopify & ERP Systems
- Social media advertising & email campaigns
Timeline
Marketing Associate
Shore Power Inc.
10.2025 - Current
Content & Marketing Coordinator
Affinity Grow
08.2025 - 10.2025
Social Media Specialist
Affinity Grow
08.2024 - 08.2025
Marketing Intern
Navy Exchange Service Command
05.2022 - 08.2022
Bachelor of Business Administration - Marketing
Mississippi State University
Copiah Lincoln Community College