Emma Baca
Commack,NY
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
7
7
years of professional experience
Work History
Marketing Manager
Service Minds
03.2023 - 12.2023
- Manage marketing programs for 3 brands and 42 different franchisee businesses
- Creating strategy, implementing, and optimizing PPC, LSA, top-of-funnel media, direct mail, email programs, and website management for all brands
- Building and nurturing internal relationships with the executive team and branch managers to understand their needs and wants and align with the marketing plan
- Working closely with vendors on marketing plans to drive high quality leads at the lowest CPL
- Determining marketing budgets and spend for a demand driven business while constantly making budget adjustments based on capacity.
Digital Marketing Manager
Apex Service Partners
03.2021 - 03.2023
- Oversees all digital marketing efforts across 60+ HVAC, Plumbing and Electrical companies
- This includes website design, maintenance, and SEO efforts, copywriting, Local SEO, Google My Business accounts, and paid social media
- Attention to detail on all Google/Bing Ad accounts, Local Service Ads, and Facebook Ads Manager making sure that the ad copy, budgets, landing pages, targeting efforts are all working efficiently and most effective
- Marketing automation and segmentation using our CRM and email platform
- Management of all agencies and staying on top of them, holding accountability for every working dollar
- Supporting all marketing directors with new efforts, onboarding new acquisitions and finding areas of improvement and opportunity to grow the digital marketing efforts and hit target revenue goals.
Account Manager
White Whale Solutions
07.2020 - 03.2021
- Manage multiple clients of mid-size to large scale, with budgets between $20,000 and $80,000
- Working on various different marketing projects, ranging from digital, print, and data
- Content creation for direct mail pieces, digital and social media advertisements, marketing materials, and branded materials
- Google analytics and data tracking for every client project
- Manage $5,000 - $10,000 Adspend every month for different clients
- Responsible for consistent client communication, recommending new marketing projects, hitting revenue goals every month, proofing all client materials
- Website design, management, and upkeep through WordPress and SquareSpace
- Organic social media posting and running/tracking of social media advertisements
- Rebranding efforts, SEO, and email campaigns for clients.
Marketing Coordinator
Klement Family Dental
01.2019 - 06.2020
- Manage digital and print marketing campaigns with a $10,000 Adspend every month
- Worked on branding efforts, such as community outreach, grassroots efforts, and building a uniform brand to build awareness in the community
- Helped create monthly paid social media campaigns, tracked internally
- Implemented call tracking and handled multi-location marketing and communication
- Event planning every month, small and large scale
- Internal marketing efforts to help build company culture and retain team members
- Managed WordPress account, constant SEO updates and design changes
- Built a content library with photos, videos, educational materials
- Worked through MailChimp to send out internal/external marketing emails.
Marketing Account Manager
Screaming Fans Marketing, LLC
08.2017 - 12.2018
- Manages multiple marketing accounts and ran all marketing platforms for each; social media, digital marketing, print and advertising, event planning
- Built websites using WordPress and SquareSpace, composes emails for each client to implement successful promotions to customers and leads, generating content marketing through photography, blogging, videography, and research.
Marketing Coordinator
ComplyRight
12.2016 - 07.2017
Marketing Intern
ComplyRight
08.2016 - 12.2016
Education
Bachelor of Science in Marketing -
Lynn University
Boca Raton, FL12.2016
Skills
- Google Analytics
- Google AdWords
- Facebook Blueprint
- Proficient in Microsoft Suite
- Data Entry
- Advanced Excel
- Strategic Planning
- Management
- Problem Solving
- Web Design
- WordPress & SquareSpace
- Digital Marketing
- Adobe Suite
- Organic Social Media
- Content Creation
- Business Relationships
- Leadership Training
- Research
- Email Marketing
- Data Analytics
- Customer Acquisition
- Partnership Development
- Budgeting and Allocation
- P&L Management
- Brand Development
- Project Management
- Media Buying
- SEO
- Marketing Analytics
- Competitor Analysis
- Market Analysis
- Staff Management
- Brand-Building Strategies
- Customer Relationship Management (CRM)
- Campaign Management
- Vendor Relations
- Web Analytics
- Business Development
- Marketing Campaigns
- KPI Tracking
- Customer Segmentation
- Social Media Management
- Lead Generation
- Copywriting
- Campaign Performance Tracking
- Relationship Building
- Team Recruiting and Hiring
- Cross-Departmental Alignment
- Training and Onboarding
- Promotional Events
- Content Development
- Google Adwords
- MS Office Suite
Timeline
Marketing Manager
Service Minds
03.2023 - 12.2023
Digital Marketing Manager
Apex Service Partners
03.2021 - 03.2023
Account Manager
White Whale Solutions
07.2020 - 03.2021
Marketing Coordinator
Klement Family Dental
01.2019 - 06.2020
Marketing Account Manager
Screaming Fans Marketing, LLC
08.2017 - 12.2018
Marketing Coordinator
ComplyRight
12.2016 - 07.2017
Marketing Intern
ComplyRight
08.2016 - 12.2016
Bachelor of Science in Marketing -
Lynn University
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