Summary
Overview
Work History
Education
Timeline
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EMMA BAER

Chicago,IL

Summary

Results-driven Account Supervisor known for productivity and efficient task completion. Specialize in client relationship management, strategic planning, and budget oversight. Excel in communication, team leadership, and problem-solving to deliver on goals and client satisfaction.

Overview

6
6
years of professional experience

Work History

Account Supervisor

Kelly Scott Madison
Chicago, IL
01.2024 - Current
  • Lead client strategy and program development, aligning activities with both tactical and strategic business goals across multiple accounts (Cayman Islands, Your Health, Nebraska Medicine).
  • Deliver high-quality account management, including weekly status reports, contact updates, and competitive insights.
  • Drive affiliate collaboration with influencers and agencies to execute impactful campaigns that promote the brand.
  • Oversee social media strategy, managing accounts to strengthen brand identity and engage audiences.
  • Develop and implement integrated media plans to achieve measurable business outcomes.
  • Cultivate senior-level client relationships, ensuring long-term partnerships and trust.
  • Manage media schedules and vendor contracts in collaboration with creative teams for seamless execution.
  • Supervise campaign lifecycles from research to execution, tracking, and optimization.
  • Lead proposal development and scope-of-work creation for media initiatives.
  • Mentor and inspire team members, fostering a positive, collaborative work environment.

Account Supervisor

VML
Chicago, IL
04.2023 - 07.2024
  • Led the development and execution of Client Engagement Plans to drive account growth and long-term success.
  • Fostered collaboration with cross-functional teams and client partners for seamless program delivery.
  • Evaluated creative deliverables to ensure alignment with strategic goals, brand standards, and productivity benchmarks.
  • Managed diverse client programs across search, social media, influencer strategies, and campaign execution.
  • Developed integrated campaigns for Abbott Nutrition, achieving measurable results.
  • Created strategic plans, creative briefs, proposals, and client presentations.
  • Executed influencer marketing strategies for Pedialyte, driving impactful campaigns and partnerships.
  • Oversaw the execution and optimization of marketing plans for all Abbott brands, delivering key outcomes.
  • Supported new business initiatives, from discovery to proposal, and pitch development.
  • Represented VML in client meetings and cross-agency sessions, providing strategic solutions.

Senior Account Executive

Rise Interactive
Chicago, IL
03.2021 - 04.2023
  • Spearheaded brand, digital, partnership, and influencer strategies for one of the largest U.S. Beauty retailers, driving market impact and visibility.
  • Drove revenue growth and exceeded sales targets by implementing strategic, scalable marketing solutions.
  • Managed relationships with 50+ brands, leading Ulta's retail media network growth and serving as the primary contact with external partners.
  • Surpassed sales goals by optimizing campaign performance and category-specific strategies for single- and multi-brand initiatives.
  • Expanded influencer marketing programs drive brand advocacy and engagement through organic and paid collaborations, events, and gifting.
  • Recognized as a thought leader and people leader, improving project management, and fostering team collaboration with scalable solutions.
  • Leveraged marketing insights to identify trends, and provide strategic recommendations for long-term success.
  • Designed and implemented influencer and interactive marketing strategies that exceeded client expectations and reinforced brand loyalty.

Strategy Associate

Spark Foundry
Chicago, IL
05.2019 - 03.2021
  • Assisted in the planning and execution of national digital media strategies for Taco Bell, driving impactful campaigns.
  • Developed and presented strategic media plans, providing data-driven recommendations to optimize campaign performance.
  • Managed media budgets, tracked ad serving, and resolved billing discrepancies to maintain financial accuracy.
  • Applied media fundamentals, including audience segmentation and reach/frequency optimization, to meet client goals.
  • Built strong, collaborative relationships with agencies, vendors, and internal teams to ensure seamless strategy execution.
  • Supported Account Planning and Creative teams by organizing and delivering necessary creative assets and marketing materials.
  • Conducted research and analysis to create competitive reports and cultural connection presentations, offering actionable insights.

Education

Bachelors - Advertising,

Michigan State University
East Lansing, MI
05-2019

Timeline

Account Supervisor

Kelly Scott Madison
01.2024 - Current

Account Supervisor

VML
04.2023 - 07.2024

Senior Account Executive

Rise Interactive
03.2021 - 04.2023

Strategy Associate

Spark Foundry
05.2019 - 03.2021

Bachelors - Advertising,

Michigan State University

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