Summary
Overview
Work History
Education
Skills
Tools
Certification
Timeline
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Emma Connelly

Natick,MA

Summary

Results-driven Campaign Manager with 5.5 years experience in the software industry, specializing in end-to-end campaign management and event execution. Proven track record of planning, promoting, and executing both in-person and virtual events, from concept through post-sales handoff. Skilled in collaborating with cross-functional teams and external stakeholders to drive engagement, optimize performance, and track measurable outcomes.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Consultant

Harness
06.2024 - 09.2024
  • Independently managed all aspects of planning and execution of the Harness booth, including a coffee cart at LeadDev New York conference, resulting in 460 MQLs and 21 meetings booked onsite

Campaign Manager

Split Software
01.2019 - 06.2024
  • Company Overview: Acquired by Harness
  • Developed end-to-end webinar promotion process, increasing registrations from tens to over 100, with an average attendance rate of 46%
  • Managed content syndication, created a webinar replay page for on-demand content, and coordinated with the team to add a webinar dropdown on the website for upcoming events
  • Owned planning for Split booths at LeadDev London and Microsoft Build, including speaking sessions, roundtables, and additional activities
  • Managed logistics for 6 webinars, 2 field events, and 2 conferences, handling landing pages, email campaigns, swag, and attendee management
  • Led G2 incentive program, achieving a 100% increase in website referrals, 148% increase in Free Trial clicks, and a 463% increase in reviews
  • Managed Split's largest virtual event, Flagship, with 610 registrants, 400 attendees, and 238 MQLs, resulting in 2x pipeline from 2023
  • Awarded Q4 GTM MVP for success with Flagship
  • Acquired by Harness

Campaign Specialist

Split Software
11.2021 - 11.2023
  • Company Overview: Acquired by Harness
  • Managed Split's largest virtual conference on a limited budget, generating 4 opportunities and 1 closed-won deal worth $17.6k
  • Increased webinar production by 4x, diversifying topics, and using third-party AI for nurture email automation, saving SDRs time
  • Organized VIP events, including virtual cocktail classes and dinners
  • Increased MQL volume by tailoring email messaging to key personas through Hubspot and Marketo
  • Managed 30+ webinars and assisted with conferences like AWS re:Invent
  • Acquired by Harness

Team Lead

Split Software
05.2021 - 11.2021
  • Company Overview: Acquired by Harness
  • Onboarded new sales reps with training videos and guides on tools like ZoomInfo, Salesforce, and LinkedIn Navigator
  • Created targeted outbound campaign strategies and won Outbound Enterprise Spiff
  • Exceeded quota for inbound and outbound meetings in Q1 & Q2 of FY22
  • Acquired by Harness

Senior Sales Development

Split Software
08.2020 - 05.2021
  • Company Overview: Acquired by Harness
  • Achieved quota for inbound and outbound meetings in the Southeast and EMEA regions
  • Secured key accounts, including GoPuff and Humana
  • Acquired by Harness

Sales Development Representative

Split Software
01.2019 - 08.2020
  • Company Overview: Acquired by Harness
  • Implemented ABM strategy with direct mail packages for strategic accounts
  • Achieved quota for both inbound and outbound meetings
  • Assisted at conferences, including AWS re:Invent
  • Acquired by Harness

Education

Bachelor of Science - Communication Disorders, Psychology

University of Massachusetts
05.2018

International Study Abroad -

Bond University
05.2017

Skills

  • Campaign Management
  • Event Logistics & Operations
  • Speaker Handling
  • Salesforce
  • HubSpot
  • Marketo
  • Team Leadership
  • Strategic Planning
  • Budgeting & Cost Control
  • Campaign Strategy & Execution
  • Social Media Marketing
  • Email & Direct Marketing
  • ABM
  • Project management
  • Schedule management
  • On-site execution
  • Event marketing
  • Vendor management

Tools

Cvent, Bizzabo, Canva, Vimeo, Vidyard, WordPress, YouTube, Zoom Webinar, Asana, Slack, Marketo, Salesforce, Hubspot, ZoomInfo, Outreach, Salesloft

Certification

ABM Certification from Demandbase

Timeline

Consultant

Harness
06.2024 - 09.2024

Campaign Specialist

Split Software
11.2021 - 11.2023

Team Lead

Split Software
05.2021 - 11.2021

Senior Sales Development

Split Software
08.2020 - 05.2021

Campaign Manager

Split Software
01.2019 - 06.2024

Sales Development Representative

Split Software
01.2019 - 08.2020

International Study Abroad -

Bond University

Bachelor of Science - Communication Disorders, Psychology

University of Massachusetts

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Emma Connelly