Project Management
Emma Dettbarn
Retail Manager
Santa Monica,CA
Summary
Driven Retail Manager with more than 5 years of experience leading talented teams while guiding staff for superior customer interactions. Skilled retail marketing and merchandising specialist accomplished in display design, creative strategies, and inventory management. Skilled at cross collaborating with corporate teams on product placement, store displays and marketing material for new clothing launches and promotions.
Overview
6
6
years of professional experience
3
3
years of post-secondary education
Work History
Store Manager/Retail Marketing &Merchandising Flex
Chubbies
Atlanta , GA
07.2019 - 02.2023
- Accountable for all store activity for Chubbies Ponce City Market location; including, but not limited to operations, merchandising, and human resources
- Implemented daily operating procedures to keep store clean, adequately stocked, and well-organized
- Leveraged energetic managerial strategies with sales associates to achieve measurable net revenue growth
- Trained and guided team members to maintain high productivity and performance metrics.
- Prior to the start of the COVID-19 pandemic, provided support to Chubbies retail merchandising leads
- After the pandemic lockdown was lifted, took on the Marketing and Merchandising flex role
- Key facets include:
- Working with graphic designers to redo the core marketing utilized in all stores
- Managing all fashion and promotional marketing
- Utilizing photoshop to create quick turn around signage which is pivotal for retail to keep up with fast pace e-commerce changes
- Planning out seasonal assortments for the entire retail fleet
- Creating visual line plans to aid in merchandising direction
- Designing and executing all window presentations for maximum brand recognition
- Worked with the ops team to build an online exclusive merchandise program
- Ensured that all Chubbies stores' visual standards are being maintained to corporate standards
- Customized merchandising strategies for individual stores to improve product sales
- Traveled to other stores to help train local teams on merchandising
Assistant Manager
Vineyard Vines
Atlanta, GA
02.2019 - 07.2019
- Curated new, measurable action plans for the betterment of all store operations. A highlight includes overhauling the organization of the back of the store for maximum efficiency
- Performed and was accountable for the accuracy of quarterly inventory e orts
- Created fun and interactive ways to increase sales, such as contests and games
- Managed employee recognition program
- Program lead for planning and implementing two in-store charitable events per month to benefit local nonprofits
- Proactively maintained relationships with local nonprofits to create and promote quarterly volunteer opportunities for the staff
- Planned a district-wide giveback event that partnered with four nonprofit organizations that occurred in five retail stores.
Assistant Manager
Vineyard Vines
Jacksonville, FL
01.2018 - 01.2019
- Supervised daily sales floor activities, and ensured that all associates were zoned correctly and fostering the customer experience
- Recruited and trained all sales associates while measurably improving retention rates
- Managed the work schedule for sales associates using Dayforce with emphasis on labor planning and individual store’s financial planning in order to manage complex scheduling scenarios
- Leveraged daily coaching techniques in support of individual sales associates professional development
- Headed the leadership team that planned and implemented two in-store charitable events per month that benefited local nonprofits.
Seasonal Manager
Vineyard Vines
Nantucket, MA
08.2017 - 12.2018
- Recruited and managed staff in a small, competitive job market
- Facilitated all store operations, including but not limited to receiving shipment, organizing back stock, supply ordering, and conducting inventory
- Managed all merchandising, including all floorsets
- Proactively procured and maintained relationships with local organizations for charitable give backs and/or donations.
Education
Education and Psychology Concentrations
University of South Florida
06.2014 - 06.2017
Skills
Merchandising
undefinedInterests
Event Coordinating
Operations
Merchandising
Marketing
Timeline
Store Manager/Retail Marketing &Merchandising Flex
Chubbies
07.2019 - 02.2023
Assistant Manager
Vineyard Vines
02.2019 - 07.2019
Assistant Manager
Vineyard Vines
01.2018 - 01.2019
Seasonal Manager
Vineyard Vines
08.2017 - 12.2018
Education and Psychology Concentrations
University of South Florida
06.2014 - 06.2017
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