Emma Lewis

• Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
• Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
• Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
• Introduced new methods, practices, and systems to reduce turnaround time.
• Supervised creation of exciting merchandise displays to catch attention of store customers.
• Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.

Leadership

• Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
• Interacted well with customers to build connections and nurture relationships.
• Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.

Marketing and Event Management

• Developed and designed a website cohesive to the style of the business.
• Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
• Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
• Managed marketing efforts, communicated programs to staff and trained on marketing promotions.
• Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
• Streamlined event setup processes, resulting in reduced time spent on preparation tasks.
• Promoted brand awareness through well-executed events that aligned with company values and messaging strategies.

Social Media

• Managed multiple social media platforms, ensuring a consistent brand voice and message.
• Increased brand awareness by developing and implementing effective social media strategies.
• Facilitated live events such as Instagram Sales or product launches on various social platforms engaging audiences directly.
• Monitored marketing campaign progress with web analytics.

Human Resources

• Assisted in recruiting, hiring and training of team members.
• Scheduled employees for shifts, taking into account customer traffic and employee strengths.
• Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
• Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
• Reported issues to higher management with great detail.

Merchandising and Purchasing

• Attended trade shows for 7 years to purchase suitable inventory, and partnering with dozens of vendors.
• Forecasted purchasing trends and improved merchandising strategies.
• Drove brand awareness by organizing display setups and assisting in merchandising.
• Created maximum visual impact and optimum shelf availability through merchandising techniques.
• Trained associates on product specifications, merchandising, counter organization and retail sales.

Operations

• Managed purchasing, sales, marketing and customer account operations efficiently.
• Formulated policies and procedures to streamline operations.
• Introduced new methods, practices, and systems to reduce turnaround time.
• Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
• Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
• Implemented operational strategies and effectively built customer and employee loyalty.

• Enhanced customer satisfaction by providing personalized book recommendations based on individual preferences.
• Maintained an up-to-date knowledge of current literary trends, ensuring accurate recommendations for customers.
• Supported a positive work environment by collaborating with team members to achieve collective goals.
• Maximized store efficiency by cross-training in multiple departments, allowing for seamless shift coverage and reduced downtime.
• Processed incoming shipments efficiently, ensuring timely stocking of new releases and replenishment of bestsellers.
• Collaborated with management to create eye-catching displays that showcased popular titles or themes, increasing visibility for featured books.
• Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.