Summary
Overview
Work History
Education
Skills
Timeline
Generic

EMMA MALISZEWSKI

Brooklyn,NY

Summary

Results-driven Public Relations and Influencer Marketing professional with 10 years of experience leading strategic communications and influencer programs for top consumer brands. Proven track record in securing impactful media coverage, developing strong influencer content, and guiding high-performing teams to achieve business objectives. A strategic thinker and collaborative leader who excels at staying "in the know" on social media and industry trends.

Overview

10
10
years of professional experience

Work History

Senior Director

Confidant
06.2022 - Current
  • Spearheaded and executed comprehensive public relations and influencer marketing strategies for top accounts, including Amazon Buy with Prime, BARK (BarkBox, BARK Air) and Meta AI resulting in significant media coverage and brand awareness.
  • Successfully led cross-functional teams, including direct report employees, marketing, and creative teams, to develop and implement innovative PR and influencer initiatives that drove business results.
  • Conceptualized and launched the agency's first full-service influencer offering, providing end-to-end services, from strategy development to talent sourcing and reporting.
  • Developed and executed award-winning campaigns, such as the record-breaking National Dog Day announcement for BARK, which generated over 966 stories, 1 billion+ impressions, and a Shorty Award.
  • Provided strategic counsel and support for high-profile product launches, including the launch of BARK Air, the premier airline for dogs, resulting in significant media coverage and brand awareness.

Director

Sunshine Sachs Morgan & Lylis
09.2021 - 06.2022
  • Led account management for multiple clients, including Klarna, Saie, and thirteen lune, delivering strategic counsel and expertise to drive business results
  • Provided leadership and guidance to direct report employees, conducting regular check-ins, status updates, and annual review cycles to foster growth and development
  • Collaborated with senior leadership, including the Lifestyle Practice VP and agency partners, to provide monthly updates on account status and contribute to new business initiatives
  • Developed and executed successful public relations campaigns for clients, including the launch of Relevant Your Skin Seen, thirteen lune's in-house beauty line, which resulted in a cover story on WWD
  • Positioned Klarna as a trusted data source for reporters by leveraging fast-moving micro trends and shopping statistics, resulting in increased media coverage and brand awareness
  • Elevated thirteen lune co-founder, Nyakio Grieco, as a thought leader in the beauty space, securing high-profile opportunities, including an interview with Gayle King on CBS Mornings

Senior Manager

Golin
01.2020 - 09.2021
  • Served as a trusted earned media expert across the consumer practice, collaborating with cross-functional teams, including advertising, social, and creative agencies, to drive business results
  • Successfully managed and mentored high-performing teams, including four junior employees on the Johnson & Johnson account and three on Purina, to deliver exceptional client outcomes
  • Developed and executed strategic earned media initiatives for top clients, including Unilever, Purina, PepsiCo, and Lipton, leveraging data-driven insights to inform messaging and drive media coverage
  • Successfully launched BIOEFFECT Power Cream in the US market with an educational virtual event, securing a Men's Health Grooming Award for the classic EGF serum and driving brand awareness
  • Played a key leadership role in the launch of Crayola Colors of the World crayons, resulting in numerous PR awards, including PR Week Global (2021), PR Week 2021 Award for Best Consumer Launch, and PR News Award for CSR and Diversity
  • Contributed to new business growth by playing an instrumental role in winning the dog show business (Westminster, National Dog Show, etc.) from Purina, resulting in nearly $1 million in new revenue for Golin

Associate

Burson Cohn & Wolfe
04.2018 - 01.2020
  • Leveraged extensive press connections to drive successful always-on media programs and product launches, securing consistent media coverage and brand awareness for clients
  • Developed and provided strategic thought leadership and POVs to inform campaign development and drive consumer media coverage, resulting in increased brand visibility and credibility
  • Provided earned media expertise to a diverse range of clients, including Walgreens, No7, P&G, Johnson & Johnson, Colgate, Tom's of Maine, and Purina
  • Conceptualized and executed the launch of CYO, a new cosmetic line under the Walgreens/No7 umbrella, leveraging emerging trends to secure consistent media coverage in a crowded marketplace
  • Spearheaded a high-profile partnership with celebrity makeup artist Mario Dedivanovic on behalf of No7, introducing the concept of micro-concealing to a mainstream audience and driving brand awareness and credibility
  • Pitched and coordinated a feature story with Esquire for the National Dog Show on behalf of Purina, showcasing expertise in media relations and storytelling

Account Coordinator - Senior Account Executive

Coded{PR}
11.2014 - 04.2018
  • Acted as a key member of the earned media team, supporting outreach and strategy for clients across the fashion, lifestyle, entertainment, wellness and fitness spaces
  • Past clients and projects include JustFab, ShoeDazzle, Fabletics, Lime Crime, boubque fitness studios Training Mate and Rise Nabon, Puppies Make Me Happy clothing brand, celebrity fitness trainers Jason Walsh, Jorge Cruise and Ashley Borden

Education

JOURNALISM BACHELOR'S DEGREE -

CALIFORNIA STATE NORTHRIDGE
12.2014

Skills

  • Collaborative leadership
  • Team building and motivation
  • Media relations and creative storytelling
  • Integrated campaign management
  • Influencer and celebrity partnerships
  • Event development and execution
  • Social media content development
  • Influencer relations strategy
  • Press materials development
  • Media training

Timeline

Senior Director

Confidant
06.2022 - Current

Director

Sunshine Sachs Morgan & Lylis
09.2021 - 06.2022

Senior Manager

Golin
01.2020 - 09.2021

Associate

Burson Cohn & Wolfe
04.2018 - 01.2020

Account Coordinator - Senior Account Executive

Coded{PR}
11.2014 - 04.2018

JOURNALISM BACHELOR'S DEGREE -

CALIFORNIA STATE NORTHRIDGE

Similar Profiles

CREATE PROFILE
EMMA MALISZEWSKI