Emma Mathis
Woodstock,GA
Summary
Experienced Marketing and Sales Representative with a strong background in the medical diagnostic industry. Proven ability to communicate complex clinical information to healthcare professionals across multiple specialties, while developing and executing marketing strategies that drive product awareness, engage target audiences, and support client retention. Versatile in sales enablement and product marketing, I bridge sales and marketing efforts by providing technical expertise, enhancing customer engagement, and strategically positioning products to achieve measurable business objectives.
Overview
3
3
years of professional experience
Work History
Product Marketing Associate
PHASE Scientific Americas
04.2024 - Current
- Develop compelling content, including sales collateral, email marketing campaigns, B2B social media content, and customer facing resources.
- Developed and implemented PHASE's first comprehensive product training program for the national sales team, creating in-depth technical product guides and leading clinical presentations to enhance product knowledge and drive sales performance.
- Collaborated on establishing new tiered pricing structures for upcoming product launches.
Technical Sales Support Specialist
PHASE Scientific Americas
01.2024 - 04.2024
- Served as a product expert, supporting sales enablement efforts during calls with large healthcare distributors and potential retail partners, including McKesson and Walgreens.
- Conducted competitive research to inform sales strategies and educate internal teams on market trends and potential private label ventures.
Lead Inside Sales Representative
PHASE Scientific Americas
04.2023 - 01.2024
- Created and developed lead lists, scripts, as well as email campaigns to enhance prospecting efforts and improve outreach efficiency.
- Collaborated with the CRO, sales managers, and marketing team on special projects, driving business through specialty markets and strategic partnerships.
- Managed and serviced small accounts, while actively setting appointments for the national sales team.
Account Manager
Genesis Reference Laboratories
08.2021 - 01.2023
- Establish Georgia statewide book of business in the first year through prospecting and qualifying leads. Planning, scheduling, and executing 100+ customer meetings.
- Achieved 140% of the annual sales target for 2022, securing the second-highest volume of COVID-19 PCR samples for the year.
- Maintain and grow customer relationships by helping current and new customer accounts understand the benefits of product updates, changes to product portfolio, and educational programs to help the practice and medical personnel provide quality patient care.
- Increase sales in assigned territory by identifying and developing new ways to address and sell current product offerings to our clients through high-level product knowledge, clinical expertise, and relationship building.
Education
Bachelor of Arts - Business Administration
Converse University
Spartanburg, SC07-2021
Skills
- Versatile Problem-Solving
- Sales Enablement
- Technical Product Knowledge
- Strategic Collaboration
- Lead Generation and Prospecting
- B2B Marketing
- Market Research and Analysis
- Product Positioning
- Client Retention Strategies
- Lead Generation and Prospecting
- Healthcare Marketing Strategies
Timeline
Product Marketing Associate
PHASE Scientific Americas
04.2024 - Current
Technical Sales Support Specialist
PHASE Scientific Americas
01.2024 - 04.2024
Lead Inside Sales Representative
PHASE Scientific Americas
04.2023 - 01.2024
Account Manager
Genesis Reference Laboratories
08.2021 - 01.2023
Bachelor of Arts - Business Administration
Converse University
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