Emma Meskill
Portland,OR
Summary
Flexible and results-driven management and retail professional with demonstrated success building and leading large teams. Proven history of achieving sales goals and managing budgets by monitoring employee and product performance while delivering exceptional product and customer service. Skilled in solving complicated issues and making proactive operational changes.
Overview
11
11
years of professional experience
Work History
Retail Area Director
Portland Trail Blazers, Thorns, Rank, Rally
Portland, OR
01.2021 - Current
- Rip City Remix, Timbers, Collaborated cross-functionally with home office, regional and local teams to improve sales, marketing and customer experience
- Maximized business profitability with effective budgeting, cost control, and revenue generation tactics
- Cultivated strong relationships with clients, vendors, partners and community to ensure long-term success and loyalty
- Achieved consistent performance improvements by setting clear expectations and monitoring KPIs closely
- Delivered exceptional results through strong leadership skills in managing diverse teams across multiple properties
- Increased Blazers' sales up to 18% YoY, and Timbers & Thorns 45% YoY
- Employed data-driven decision-making processes to identify trends, challenges, and opportunities for growth within the retail area
- Optimized inventory management for streamlined operations and reduced waste
- Expanded market share by identifying new business opportunities such as Timbers and Thorns and building strong relationships with key stakeholders
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
Director of Retail
Portland Trail Blazers, Rank + Rally
Portland, OR
01.2019 - 01.2021
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills
- Increased employee retention rates by providing ongoing professional development opportunities and recognizing outstanding performance
- Optimized store layout to facilitate seamless shopping experiences for customers while maximizing sales potential of high-margin items
- Developed an E-commerce site and operation used as the gold standard across the NBA
- Spearheaded community outreach initiatives focusing on local and MWBE artists to collaborate on unique product offerings and exclusive to local supporters
- Traveled to NBA and large vendor events presenting best practices, networking with teams and clients, and staying up to date on current trends
- Managed budgets effectively, ensuring optimal resource allocation for maximum return on investment.
General Manager of Retail
Portland Trail Blazers, Rank + Rally
Portland, OR
01.2018 - 01.2019
- Directed comprehensive sales efforts to exceed revenue targets
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction and retention
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
Retail Operations Manager
Portland Trail Blazers, Rank + Rally
Portland, OR
01.2017 - 01.2018
- Enhanced store productivity by streamlining operational processes and implementing efficient work practices
- Boosted overall sales performance by identifying opportunities for improvement and implementing targeted sales strategies
- Developed a high-performing team through effective recruitment, training, and mentoring initiatives
- Managed inventory control and stock levels by implementing accurate tracking systems and optimizing orders.
Digital Marketing Strategist
Logical
Portland, OR
01.2017 - 01.2017
- Orchestrated, executed and monitored performance of campaigns to boost desired outcome such as brand awareness, visits, followers, sign-ups, profitability and more
- Managed business accounts for paid client ads for use on diverse social media platforms
- Maximized strategic approaches through testing, assessing performance and making appropriate adjustments
- Monitored social media and online sources for industry trends
- Boosted brand awareness by developing and implementing comprehensive digital marketing campaigns
- Managed social media platforms for optimal engagement, sharing relevant content that resonated with target audience
- Collaborated with cross-functional teams to ensure consistent branding and messaging across all channels
- Analyzed campaign performance using Facebook Analytics, identifying areas of opportunity for growth and improvement
- Implemented conversion rate optimization techniques to drive sales and improve ROI on marketing spend.
Project Manager
Sloan Boutique
Portland, OR
01.2016 - 01.2017
- Collaborated with stakeholders and other managers to develop company-wide initiatives aimed at improving overall performance across all locations
- Established effective communication among team members for enhanced collaboration and successful project completion
- Fostered positive team environment by providing ongoing coaching, mentoring, and professional development opportunities for staff members
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results
- Increased sales performance through strategic merchandising layouts, product placement strategies and inventory management
- Conducted regular progress reviews to assess project status and implement corrective actions as needed
- Delivered targeted results on time by effectively managing competing priorities across multiple projects simultaneously.
Store Manager
Sloan Boutique
Portland, OR
01.2015 - 01.2016
- Improved customer satisfaction through staff training in customer service and product knowledge
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele
- Mentored new hires during their onboarding process, ensuring they were well equipped to excel in their roles from day one
- Optimized labor scheduling according to store needs while adhering to budget constraints, maximizing productivity without compromising service quality.
Manager
Sloan Boutique
01.2013 - 01.2015
- Facilitated successful cross-functional collaborations for completion of key projects, fostering strong working relationships among team members
- Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities
- Increased team productivity by implementing streamlined processes and effective communication strategies
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
Education
Bachelor of Arts - Marketing
University of Oregon - Lundquist College of Business
08.2013
Bachelor of Arts - Dance, Arts
Loyola Marymount University - College of Communication
12.2009
Skills
- Team Leadership
- Relationship Building
- Visual Merchandising
- Paid & Organic Social
- Business Development
- Retail Sales
- Project Management
- Strategic Planning
- Inventory Management
- Profit Maximization
- Sales Forecasting
- Budget Management
Timeline
Retail Area Director
Portland Trail Blazers, Thorns, Rank, Rally
01.2021 - Current
Director of Retail
Portland Trail Blazers, Rank + Rally
01.2019 - 01.2021
General Manager of Retail
Portland Trail Blazers, Rank + Rally
01.2018 - 01.2019
Retail Operations Manager
Portland Trail Blazers, Rank + Rally
01.2017 - 01.2018
Digital Marketing Strategist
Logical
01.2017 - 01.2017
Project Manager
Sloan Boutique
01.2016 - 01.2017
Store Manager
Sloan Boutique
01.2015 - 01.2016
Manager
Sloan Boutique
01.2013 - 01.2015
Bachelor of Arts - Marketing
University of Oregon - Lundquist College of Business
Bachelor of Arts - Dance, Arts
Loyola Marymount University - College of Communication
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