Managed Instagram and TikTok accounts, driving increase in followers over six months through targeted content strategies
Conceptualized and presented comprehensive social media campaigns, contributing to successful rebranding of K2 and two subsidiary brands
Partnered with sales, product management, and web development teams to design and implement cross-platform marketing campaigns
Conducted and presented weekly market research, providing actionable insights aligned with K2’s marketing objectives
Self-taught WordPress to enhance K2’s website, including updating content and translating websites in 5 different languages
Founding Member & Marketing Lead
Alkali Fintech
08.2021 - 03.2023
Youngest team to ever IPO security on major stock exchange
Oversaw Alkali's marketing activities as Social Media Community Manager to increase financial education and awareness among Gen Z
Spearheaded marketing efforts for portfolio companies, developing and executing Instagram campaigns focused on financial literacy and technology trends
Educated Gen Z audience on responsible investing, counteracting widespread misinformation about stocks and trading
Public Relations Intern
Melissa Odabash, Luxury Swimwear
07.2019 - 09.2019
Created detailed fabric portfolios and proposed over 100 product names, with several selected by CEO for inclusion in upcoming luxury swimwear collections
Assisted in managing website, improving UX through strategic content updates and optimization
Managed administrative tasks, gaining in-depth understanding of luxury fashion operations, from product development to PR and marketing execution
Education
Bachelor of Science - Business Administration And Communication Studies
Northeastern University, D'Amore-McKim School of Business
Boston, MA
05.2026
Skills & Interests
Skills: Proficient in Microsoft Suite, Proficient in WordPress
Languages: Fluent in English, Swedish, and Danish
Interests: Fashion, Food blogging, East Asian philosophy, Contemporary Art, Scuba diving
Leadership Experience
Cookies Against COVID, CEO & Co-Founder
Young Enterprise (Co-founder of Pluto Jewelry), Director of Marketing
Timeline
Marketing Intern
K2 Partnering Solutions
01.2024 - 06.2024
Founding Member & Marketing Lead
Alkali Fintech
08.2021 - 03.2023
Public Relations Intern
Melissa Odabash, Luxury Swimwear
07.2019 - 09.2019
Bachelor of Science - Business Administration And Communication Studies
Northeastern University, D'Amore-McKim School of Business