EMMA PARROTT

• Conducted marketing and press research for current and prospective music clients, analyzing comparable artists, media coverage, and publications to identify opportunities aligned with each artist’s sound, image, and audience.
• Pitched artists to 300+ writers and publications for reviews, interviews, concert coverage, and general features, while working with leadership to schedule coverage opportunities.
• Researched, developed, and updated industry and press databases based on the specific needs of clients, identifying relevant journalists, publications, influencers, and internet personalities.

• Lead social media strategy and content planning for EFS and INDEX by developing and maintaining semester-long content calendars and coordinating deadlines, campaigns, events, and editorial content.
• Direct and manage a social media team of graphic designers and content creators through delegating projects, overseeing deadlines, and providing creative direction to ensure quality.
• Develop and maintain EFS and INDEX’s visual identity across social platforms by creating graphic content and collaborating with Events, PR, Creative, and Editorial teams to promote fashion events, editorial shoots, runway coverage, and relevant industry content.

• Supported Director and Administrator in planning, promoting, and producing special events, resulting in 50% increase in attendance.
• Led BCE Ambassador Team, delegating tasks, developing ambassador ideas, and facilitating communication between department heads and ambassadors.
• Partnered with Marketing Assistant to design promotional materials for department events, enhancing engagement.

• Plan and execute screenings, workshops, and community events in collaboration with recent student production teams to increase engagement across the organization.
• Conceptualize and produce large-scale events, including an awards gala with 75+ attendees, while managing logistics, programming, and on-site coordination.Work with the Marketing Director to develop and implement promotional strategies across social media to boost event visibility and attendance.

• Led a cast and crew of 35 people to meet and exceed all production expectations, ensuring the successful completion of the film.
• Worked with Emerson departments and external companies, such as the live music venue Midway Cafe, to meet production needs like location booking.
• Executed and completed all logistical requirements for production, such as managing a budget of $800, acquiring all necessary materials, and handling all forms of communication.

GPA: 3.83