Summary
Overview
Work History
Skills
Education & Certifications
Extracurricular Activities
Timeline
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Emma Penzenstadler

Chisago City,MN

Summary

Strategic Brand Manager with background in developing and executing marketing strategies to elevate brand presence and market share. Brings strengths in building strong relationships, influencing stakeholders, and leading cross-functional teams. Known for creative problem-solving skills paired with data-driven decision making. Previous work has consistently resulted in improved brand recognition and increased customer engagement.

Overview

7
7
years of professional experience

Work History

Marketing Brand Manager - Lowe Boats

Brunswick Corporation
10.2022 - 08.2024
  • Implemented brand strategies that were in line with the company's overarching goals.
  • Ensured consistent brand identity through the evolution of visual elements, tone of voice, and brand guidelines.
  • Utilized analysis of market trends, consumer insights, and competitive intelligence to make informed strategic decisions and cultivate relationships with internal stakeholders.

Agriculture Marketing Manager

Ziegler Cat
01.2022 - 10.2022
  • Handled budget allocation and tracking for the agriculture department.
  • Executed localized marketing plans to enhance brand visibility and attract customers at branch locations.
  • Delivered accurate reporting of monthly metrics to divisional management and executive team.
  • Supported the company's rebrand by contributing to the development of a new logo, website, and social media platforms.

Director of Dealer Interaction

Premier Marine
01.2021 - 09.2021
  • Managed and enhanced marketing department's strategic and operational performance.
  • Restructured the dealer program, achieving a significant 55% sales rise year over year.
  • Conducted industry trend research to integrate into product development team.

Marketing & Customer Service Manager

Premier Marine, Inc
Wyoming, MN
05.2019 - 01.2021
  • Led the development and implementation of a dealer mapping strategy, resulting in improved accuracy of prospecting efforts in key regions.
  • Successfully implemented a dealer onboarding program, resulting in enhanced first-year success and the elimination of turnover.
  • Oversaw daily operations of the customer service team, establishing metrics to assess efficacy.
  • Implemented streamlined processes to achieve seamless follow-through between dealers and customers.

Event Coordinator

Ewald Consulting
Saint Paul, MN
05.2018 - 05.2019
  • Planned various activities such as seminars, workshops or conferences related to the event theme or topic area.
  • Provided on-site support during the day of the event including problem solving if necessary.
  • Created detailed reports outlining event planning progress, timelines, budgets, and other relevant information.

Member Relations Coordinator

Marine Retailers Association of the Americas
Minneapolis, MN
12.2017 - 05.2018
  • Assisted members with inquiries about membership benefits and services.
  • Developed strategies for increasing member engagement in association events.
  • Participated in outreach events to promote the organization's products and services.

Skills

  • Project Management
  • Brand Communication
  • Adaptability
  • Strategic Thinking
  • Cross-Functional Collaboration
  • Partnership Management
  • Team Management
  • Proactive and self-motivated
  • Exceptional organizational skills

Education & Certifications

Bachelor of Science, Agriculture Communications & Marketing, University of Minnesota - Twin Cities

TAFE NSW Sydney Institute: Global Business 

Extracurricular Activities

Chisago County Youth Livestock Foundation - Founding Member

Chisago County Agricultural Society - Board Member

Timeline

Marketing Brand Manager - Lowe Boats

Brunswick Corporation
10.2022 - 08.2024

Agriculture Marketing Manager

Ziegler Cat
01.2022 - 10.2022

Director of Dealer Interaction

Premier Marine
01.2021 - 09.2021

Marketing & Customer Service Manager

Premier Marine, Inc
05.2019 - 01.2021

Event Coordinator

Ewald Consulting
05.2018 - 05.2019

Member Relations Coordinator

Marine Retailers Association of the Americas
12.2017 - 05.2018

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Emma Penzenstadler