Emma Perez

• Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
• Analyzed campaign performance data to adjust tactics and maximize ROI.
• Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
• Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
• Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
• Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
• Optimized website content for improved search engine rankings and increased web traffic.
• Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
• Maintained documentation, detailing assignments, in-progress work and completed project milestones.
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
• Monitored competitor activities, adapting strategies to maintain competitive advantage.
• Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.
• Managed social media accounts, engaging with followers and creating loyal brand community.
• Crafted persuasive marketing materials, including brochures and presentations, to support sales efforts.
• Continually maintained and improved company's reputation and positive image in markets served.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.

Non-Profit Volunteer program that aids in support for children of neglect and abuse.

• Managed a team of volunteers, ensuring efficient scheduling and effective communication throughout the organization.
• Coordinated team-building activities and celebratory events for volunteers and mentors.
• Provided leadership, guidance and support to staff members.