EMMA ROESKE

Company Overview: Medical Surgical Business (Formerly, 3M Healthcare) $8.8B

• Leading MedSurg global Marketing operations, and a cross functional team optimizing internal communications, marketing communications, budget and PO management
• Driving global sales excellence programs and initiatives, driving alignment between sales and marketing, defining, aligning partnerships and tools to support programs and accelerate growth globally
• Business appointed lead for large complex, time bound projects critical for a successful transition from 3M to Solventum including MedSurg global leadership for brand, content, comms including rebranding all marketing collateral, packaging and websites

• Company Overview: Healthcare Business Group, Medical Division
• Leading a team and managing core product portfolio ($1.9B business) influencing global cross functional teams including marcom, integrated marketing, portfolio marketers and leaders to develop campaigns that deliver on business and marketing objectives
• Collaboration and leadership for initiatives to prepare healthcare co. for separation from 3M
• Defining and developing a C-Suite/ key account partnership program, engaging cross functional teams' expertise globally to support our customers and deliver exceptional solutions, service and support beyond product
• Building a global community of marketers and sales teams focused on Bid and Tender best practices
• Optimizing marketing tools and content to deliver differentiated value prop, messaging and content to customers globally

• Company Overview: Healthcare Business Group, Medical Division
• N95 Medical Respirator global leader during pandemic, kept company leaders informed on global and area market needs, management of supply and demand and critical customer needs for PPE. Forecasting plans for future growth decision and planning for post pandemic
• 2022 Results: Grew business significantly above macro
• Completed in-depth reviews of market conditions and customer preferences for products, gathering insights for future products, amidst a dynamic environment given the global pandemic
• Global insights with customers, KOLs/HCPs to inform business strategy, product positioning/ messaging to differentiate products/expand visibility
• Tracked critical global metrics then developed forecast models to inform supply and demand
• Led global and area cross functional teams in coordination with external agencies to develop global campaigns, analyzing sales, area activation needs, securing budgets to activate campaigns and drive demand now and in the future
• Developed global and area segment marketing plans including cross functional teams from integrated, marcom and clinical to meet and exceed growth targets, leveraging HCPs, KOLs and industry conferences

• Company Overview: Transportation & Electronics Business Group ($10B)
• Established strong media relationships, securing prominent coverage in top-tier publications
• Developed strategic and creative direction to advance company brand and continued to evolve and support changing needs of organization
• Managed significant budget, allocated resources and monitored expenditures to maintain overall ROI
• Coach and mentor developing team of 12 marketers, transferring knowledge of communications, campaign development and business expertise

• Company Overview: Transportation & Electronics Business Group
• Set up new marketing center within new business group and aligned resources to new operating model
• Developed RASCIs, workshops and trained cross functional teams to effectively modernize and update marketing
• Influenced senior management during business development decision-making to optimize profitability, marketing strategy and communications planning
• Trained and coached team of 8 social media, brand, insights and content specialists on brand and marketing best practices to deliver on business objectives and growth targets
• Collaborated and aligned with corporate brand, social media, PR, and marketing teams to execute global campaigns

• Company Overview: Industrial Business Group ($9B)
• Enhanced brand positioning through comprehensive market research and competitor analysis.
• Launched new products successfully by collaborating with cross-functional teams on go-to-market strategies.
• Collaborated with corporate training and R&D teams, to successfully launch a new commercialization model and platform globally
• Facilitated internal organizational readiness with cross functional product development teams, prepared/presented leadership updates
• Led new product marketing training globally, developed training materials, tools and trained regions
• Coached new business development teams to develop products, campaigns, promotions, analyzing pricing and positioning, to drive successful new product launches

• Company Overview: Consumer Healthcare, NexcareTM
• Business lead for med device product development, project manager for large cross functional team working on disruptive new product with new to the world technology
• Launched new products successfully by collaborating with cross-functional teams on go-to-market strategies.
• Led product and solution positioning/ messaging presented to prospective customers and trained sales teams to overcome competitive objections
• Enhanced brand positioning through comprehensive market research and competitor analysis.
• Led staff/external agencies to develop product/campaigns, promotions, analyzing pricing and positioning, preparing internally and externally for scale up which resulted in a successful new product launch

• Company Overview: Healthcare, Medical Division
• Worked in partnership with medical key account team and US marketers to develop expert knowledge of 3M medical solutions, competitive products/ markets, customer needs translating this into developing and executing tailored marketing strategies.
• Designed and executed nationwide distributor, IDN and GPO marketing programs and campaigns to drive growth for medical solutions, resulting in a marketing excellence award which drove growth of $3.1M in one-year, exceeding targets set
• Led staff/ agencies to develop communications strategy, and promotions in collaboration with distributor marketing and sales teams, built incentive programs leveraging 3M NASCAR partnership and race event to promote 3M to customers and drive growth

• Company Overview: formerly Sunbeam Boca Raton, Florida, New Sources of Growth, Kitchen Appliances
• Launched and grew new businesses, products, and brand initiatives from the ground up into sustainable premium businesses; Margaritaville Cargo (licensed brand) ($35M) and skybar ($10M)
• Key team member of unique innovation team; charged with ideation, new business development and commercialization goals to drive growth within the company. Developing new categories to add accretive business to the existing housewares consumer small appliance categories
• Effectively managed competing priorities in a dynamic, fast paced growth-oriented group, supervised and coached direct reports
• Led in depth market research on emerging market trends, conducting consumer research, and leading innovation and brainstorming
• Developed new products, new ways to go to market, new partnerships with other Global CPG companies: P&G- Pur Water, Target, Braun
• Supported New Business Development Managers to launch and grow initiatives (Margaritaville, Zarafina, and Oster Baby in global markets; US, Canada, UK, and LA) while providing marketing support for multiple new products, brands, and promotional programs
• Managed budgets effectively to maximize return on investment while minimizing unnecessary expenditures in business development initiatives. Six Sigma Green Belt, savings $1M

• Company Overview: Interpublic Agency, Pharma advertising
• Managed and directed designers and assistant art directors on daily projects
• Created professional promotional materials for Novartis', Diovan, a billion-dollar product, US, and Global Markets, including design/direction convention booths and US Market sales force tools, enabling them to sell more effectively and reach their sales goals
• Designed a global branding guide, campaign and convention booths showcased at worldwide events, aligning the brand globally and increased sales
• Directed the re-design of the Diovan Health Care Professional website, a valuable tool doctor's use for diagnosis, treatment information and influences prescribing choice. The launch of the new site increased new scripts 10%

• Company Overview: WPP Agency, Pharma advertising
• Collaborated with clients (Lilly, BMS, Astra Zeneca, J&J and Pfizer; brand and product teams including Glucovance, Atacand, Cardio Medical Device and Lubriderm) on marketing and promotional materials including journal ads, convention panels, brochures, direct mail, branding guides, sales aids, and sell sheets
• Elevated brand awareness by creating visually striking marketing materials for print and digital campaigns. This increased their sales to reach their yearly growth goals.
• Managed daily projects to strict guidelines to deliver on time, strategy and under budget. Maximized project efficiency with meticulous attention to deadlines, budget constraints, and client expectations.
• Developed campaigns which won new business-additional clients increased agency revenue