Emma Schaeffer
Berea,OH
Summary
Senior copywriter ready to take on varied and diverse writing projects. Equally skilled at delivering technical whitepapers and promotional ad copy. Known for fulfilling duties typically assigned to several writers and editors. Keen to take ownership of brand identity initiatives and customer outreach efforts.
Overview
12
12
years of professional experience
Work History
Senior Copywriter
Onward Insights
01.2023 - 12.2023
- Enhanced brand messaging by developing creative and engaging copy for various marketing materials.
- Optimized web content for SEO purposes, driving increased traffic and higher search engine rankings.
- Collaborated with the design team to create visually appealing and effective campaigns.
- Improved email open rates through attention-grabbing subject lines and concise, relevant content.
- Worked closely with clients during ideation sessions to ensure alignment between copy direction and desired outcomes.
- Assisted in scriptwriting for promotional videos, resulting in engaging and informative visual content.
- Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
Freelance Copywriter
Onward Insights
03.2022 - 12.2022
- Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
- Increased brand awareness through the creation of compelling content for website landing pages, blog posts, and email newsletters.
- Successfully managed multiple clients simultaneously.
Senior Content Strategist
Bravo Wellness
02.2020 - 12.2022
- Boosted brand awareness through the development of engaging and shareable blog posts, articles, and social media updates.
- Increased user engagement by designing visually appealing infographics and multimedia content for web and social media use.
- Streamlined content production processes, resulting in faster turnaround times and more efficient workflows.
- Collaborated with cross-functional teams to ensure cohesive messaging across all marketing channels and platforms.
- Enhanced content strategy by conducting thorough audience research and aligning content with target demographics.
Copywriter
Bravo Wellness
01.2016 - 01.2020
- Researched and established writing guide/style for the company: facilitated trainings (including the creation of process documentation) and enforced the adoption of brand guide.
- Developed content for client- and participant-facing materials, sales brochures, social media posts for various channels, company newsletters, special bulletins, press releases, webinars and inbound marketing campaign initiatives
- Acted as a copyeditor for the majority of sales and client- and participant-facing materials.
- Collaborated with marketing team to develop creative concepts for promotional materials and advertising campaigns.
- Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
Freelance Writer
LinkMedia 360
10.2016 - 01.2018
- Created content, meta descriptions and titles, and incorporated SEO best practices for company websites and blogs.
- Collaborated with editors to refine drafts, ensuring consistent tone and style across various platforms.
- Quickly adopted and applied knowledge of various industries to meet the need of the client (and LinkMedia 360).
- Enhanced client satisfaction by delivering high-quality written content tailored to specific industries and target audiences.
Marketing Specialist
Bravo Wellness
06.2014 - 01.2016
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Boosted lead generation through the creation of engaging content for social media platforms.
Marketing Coordinator
Bravo Wellness
12.2012 - 06.2014
- Streamlined internal communication processes, resulting in more efficient project management.
- Developed visually engaging marketing materials to support product launches and promotions.
- Facilitated productive trade shows, leading to increased lead generation and brand exposure.
Marketing Support
Bravo Wellness
09.2011 - 12.2012
- Conducted customer research to identify pain points and preferences, shaping product development initiatives.
- Collaborated with cross-functional teams on integrated marketing projects, fostering a cohesive company message across all channels.
- Trained with other team members to learn the foundation of the company and department.
Education
Bachelor's of Liberal Arts + Sciences - Advertising + Promotional Communications
DePaul University + Cleveland State University
Chicago, IL + Cleveland, OH05.2010
Skills
- Print Collateral
- Content Strategy
- AP Style
- Marketing Communications
- Social Media Content
- Creative Concept Development
- Corporate Communications
- Content Generation
- Strong Editing Skills
- Innovative Problem Solving
- Client Relationship Management
- Deadline-Oriented Mindset
- Video Scriptwriting
- Email Campaign Creation
- Collaborative Team Player
- Proofreading Accuracy
- Brand Voice Consistency
- Continual Self-Improvement
- UX and UI Understanding
References
- Erin Conwell, Director of Marketing at RealizedCare, ecconwell@gmail.com, 412-874-1421
- Drew LaLonde, Freelance Project Manager at Onward Insights, drew@onwardinsights.com, 651-269-9096
Timeline
Senior Copywriter
Onward Insights
01.2023 - 12.2023
Freelance Copywriter
Onward Insights
03.2022 - 12.2022
Senior Content Strategist
Bravo Wellness
02.2020 - 12.2022
Freelance Writer
LinkMedia 360
10.2016 - 01.2018
Copywriter
Bravo Wellness
01.2016 - 01.2020
Marketing Specialist
Bravo Wellness
06.2014 - 01.2016
Marketing Coordinator
Bravo Wellness
12.2012 - 06.2014
Marketing Support
Bravo Wellness
09.2011 - 12.2012
Bachelor's of Liberal Arts + Sciences - Advertising + Promotional Communications
DePaul University + Cleveland State University
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