Emma Smith

• Enhanced brand recognition by conducting thorough market research and implementing targeted marketing strategies.
• Analyzed consumer behavior data to identify trends and inform future branding initiatives for improved results.
• Implemented innovative promotional campaigns that led to increased sales and market share gains within a competitive industry landscape.
• Championed a customer-centric approach within the organization, leading to improvements in client satisfaction ratings and long-term retention rates.
• Mentored junior team members on best practices in branding strategy development, fostering a culture of continuous learning and improvement.
• Boosted customer loyalty through consistent communication, personalized recommendations, and proactive problem solving.
• Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
• Consistently met or exceeded quarterly sales targets through diligent effort and persistence.
• Increased sales revenue by developing and implementing effective sales strategies.
• Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
• Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.

• Taught customers how to apply makeup and recommended optimal products.
• Maintained a clean, organized, and visually appealing store environment to promote positive customer experiences.
• Crosssold complementary products by identifying client needs and recommending appropriate solutions, resulting in increased average transaction values.
• Conducted makeup application demonstrations to showcase product effectiveness and educate clients on proper techniques.
• Collaborated with team members to achieve monthly sales targets and consistently exceed performance goals.
• Developed strong relationships with vendors for exclusive product access, improving overall merchandise selection for customers.
• Stayed current on industry trends, new products, and emerging technologies for continuous professional development.
• Kept counters and work spaces clean and neat.
• Increased repeat business through exceptional customer service and relationship building.

• Developed and executed engaging content strategies across multiple social media platforms to drive brand awareness and engagement.
• Monitored and analyzed content performance metrics to optimize future content creation and drive continuous improvement.
• Stayed up-to-date on industry trends and best practices to generate fresh and innovative content ideas.
• Captured high-quality images for various clients, including portraits, events, and product shots.
• Utilized advanced knowledge of lighting, composition, and editing techniques to enhance visual appeal of photos.
• Applied current editing and photography tools to tell great stories.
• Boosted brand engagement by creating compelling social media posts and campaigns.

• Provided personalized beauty consultations to clients, assessing their skincare needs and recommending suitable products to enhance their appearance.
• Demonstrated exceptional product knowledge on high-end beauty brands, including makeup, skincare, and fragrances, resulting in a significant increase in sales.
• Participated in product training sessions and events to stay updated on industry trends and new product launches, ensuring the ability to provide expert advice to clients.
• Collaborated with store management to create visually appealing displays and promotional events to drive traffic and increase brand awareness.
• Taught customers how to apply makeup and recommended optimal products.
• Maintained a clean, organized, and visually appealing store environment to promote positive customer experiences.

• Provided expert skincare and makeup consultations to clients, recommending products tailored to their needs and preferences.
• Stayed up-to-date on latest beauty trends and product knowledge, attending trainings and seminars to enhance expertise.
• Demonstrated and applied makeup techniques to clients, helping them achieve their desired looks and educating them on proper application.
• Managed inventory levels and merchandised products to create visually appealing displays, driving increased sales and brand awareness.

• Worked flexible schedule and extra shifts to meet business needs.
• Collaborated with team members to achieve efficient service during peak hours, minimizing wait times for customers.
• Operated cash register systems efficiently, quickly inputting orders and processing payments for fast service turnaround times.
• Provided excellent customer service by greeting guests warmly and answering questions about menu offerings.
• Maintained a clean and organized workspace, contributing to a positive environment for customers and coworkers.
• Handled high-volume orders with precision, ensuring accurate order fulfillment and timely delivery to customers.
• Exhibited strong communication skills when interacting with both customers and colleagues to foster a positive work environment.

• Provide exceptional customer service by greeting customers and addressing any inquiries or concerns.
• Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
• Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
• Built relationships with customers to encourage repeat business.
• Managed returns, exchanges and refunds in accordance with store policy.
• Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
• Prepared merchandise for sales floor by pricing or tagging.

• Supervised and engaged children in age-appropriate activities to promote physical, cognitive, and emotional development.
• Developed strong relationships with families, providing regular updates on child progress and establishing trust.
• Sanitized dishes, tabletops, toys, and frequently touched surfaces to prevent spreading of germs.
• Supported emotional well-being by addressing individual needs and providing a nurturing environment for growth.
• Ensured a safe and nurturing environment for children in accordance with established health and safety guidelines.
• Maintained open and effective communication with parents regarding children's progress, behavior, and any specific concerns or milestones achieved.

Bachelor of Arts in Political Science with a minor in Theatre. I focused my Political Science studies on European politics, foreign affairs, and post-Soviet relations.

• KU Achievement Scholarship Recipient
• Study Abroad: Dublin Ireland, European politics, Irish culture, Global communication, and Irish history.