Emma Valero

Rent. is a Redfin company that delivers integrated solutions that bring together the right renter with the right property at the right time.

• Build, manage and optimize Meta & Google ads for over 150 multi-family properties to drive traffic, leads and leases for clients
• Responsible for managing over $343K in MRR
• Launch tests on ad creatives, copy and bidding strategies to maximize ROI and lead volume
• Analyze campaign performance on a weekly basis, implementing optimizations to improve metrics as needed
• Meet with clients to discuss performance, overall strategy and provide recommendations
• Provide monthly reporting emails to clients breaking down performance and progress seen in key metrics month over month
• Spearhead process-changing projects aimed to improve campaign performance and get clear tracking
• Stay up-to-date on industry trends, algorithm updates, and emerging ad formats to keep campaigns competitive
• Troubleshoot campaign issues, including tracking discrepancies, ad disapprovals, and underperforming creatives

Curaytor is a marketing agency for real estate agents that provides a fullservice digital marketing solution.

• Responsible for managing Meta Ads and Google Ads accounts and performance for 200+ clients
• Ideated, implemented and reported on paid media tests to determine best structure and practices for client base
• Responsible for driving down and maintaining CPL for all clients on paid search and social (decreased # of accounts with 'high' CPL's by 70% MoM)
• Mentored junior marketers on paid media basics, best practices, etc
• Attended and lead client calls to provide insights on data, performance and strategize based on client's needs
• Troubleshooted lead tracking, quality and quantity for clients
• Consulted on and created Curaytor's paid social strategy/structure
• Curaytor is a marketing agency for real estate agents that provides a fullservice digital marketing solution

ISSA is the leading online fitness certification platform that helps trainers build the skills they need to train clients in multiple fitness disciplines.

• Single-thread owner/campaign manager of all paid social channels & campaigns (with an emphasis on Meta Ads)
• Devised & managed channel strategy with a $2.4M+ annual budget
• Collaborated with others (i.e
• Creative team, channel managers) ensuring consistency & successful execution of multi-channel campaigns
• Developed & launched a full-funnel strategy driving traffic, leads & conversions via paid social (increased traffic by 40%)
• Performed frequent data analysis on platform data, Google Analytics and PowerBi to optimize campaigns and track KPI progress
• Continuously identified & launched tests/optimizations (on platform, creative/copy and landing pages) to increase advertising efficiency and meet acquisition goals
• Presented data/findings, strategy & test results to leadership weekly
• ISSA is the leading online fitness certification platform that helps trainers build the skills they need to train clients in multiple fitness disciplines

Earth Class Mail pioneered and continues to lead the digitized mail service/mailroom market.

• Launched and reported on paid social media ad campaigns and tests (Meta Ads & Twitter Ads)
• Worked on the Acquisition/Growth Team in a fast-paced environment focused on user acquisition
• Wrote content for and launched multiple successful email drip campaigns while also tracking performance metrics
• Provided weekly recommendations for optimizations on Google Ads, Meta Ads and Twitter Ads
• Developed weekly metrics reports for email and paid social channels
• Wrote copy for and designed landing pages
• Took initiative in beginning to revive organic social media channels and email campaigns in order to increase lead count, decrease CPL and increase conversion rate
• Earth Class Mail pioneered and continues to lead the digitized mail service/mailroom market