Summary
Overview
Work History
Education
Skills
Timeline
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Emma Worley

Camden,SC

Summary

Results-driven Marketing Leader with 10+ years of experience in restaurant marketing and a strong foundation in operations. Proven success in developing and executing local store marketing strategies, social media campaigns, and brand activations that drive guest traffic, increase sales, and elevate customer engagement. Known for aligning cross-functional teams, managing vendor relationships, and leading high-impact promotional events across multi-unit operations. Strategic, creative, and grounded in data, with a passion for translating operational insights into marketing initiatives that deliver measurable results.

Overview

14
14
years of professional experience

Work History

Marketing Manager

Wild Wing Cafe
08.2023 - Current
  • Directed the development and execution of multi-channel marketing campaigns that increased brand awareness and drove consistent sales growth across 28 locations.
  • Spearheaded strategic brand initiatives, including rebranding campaigns, product launches, and national promotions—resulting in double-digit year-over-year sales increases.
  • Led cross-functional collaboration between operations, design, and digital teams to ensure marketing strategies aligned with guest experience and revenue goals.
  • Oversaw digital marketing and content strategy, including paid social, email marketing, and influencer partnerships—boosting online engagement and loyalty program growth.
  • Analyzed market trends, customer insights, and campaign performance to refine strategies, optimize ad spend, and identify new revenue opportunities.
  • Built and managed community partnerships, local sponsorships, and press initiatives to strengthen regional presence and brand equity.

Marketing Manager

Back Yard Burgers
08.2023 - Current
  • Led brand revitalization through integrated marketing campaigns, increasing brand visibility and aligning messaging across all digital and in-store touchpoints.
  • Developed and executed omnichannel strategies—social, email, and promotions—that boosted customer engagement and contributed to sustained sales growth.
  • Partnered closely with sales, operations, and design teams to ensure marketing initiatives supported both revenue goals and guest experience.
  • Analyzed campaign performance and market trends to continuously optimize spend and identify new opportunities for growth.
  • Established brand standards and creative direction, producing high-quality assets that reinforced brand identity and differentiated Back Yard Burgers in a competitive market.
  • Oversaw social media strategy and content development, cultivating an active online community and improving audience reach and interaction.

Brand Reputation Manager

Wild Wing Cafe
05.2019 - 08.2023
  • Directed the brand reputation strategy across digital and traditional platforms, driving increased guest sentiment and brand trust through proactive communication and engagement.
  • Led crisis communication and reputation management efforts, advising leadership during high-impact events and ensuring timely, transparent responses to protect brand equity.
  • Monitored and analyzed online sentiment, competitor activity, and media coverage to inform reputation initiatives and adjust messaging strategies in real time.
  • Collaborated cross-functionally with marketing, operations, and executive leadership to align brand voice and response protocols, ensuring consistency across all guest-facing platforms.
  • Developed and implemented training programs for staff on brand representation, online interactions, and guest recovery best practices.
  • Oversaw content creation and media relations efforts, including press releases, executive messaging, social campaigns, and internal communications to promote a unified and positive brand narrative.

Field Marketing Manager

Wild Wing Cafe
06.2017 - 05.2019
  • Led the development and execution of localized marketing strategies across multiple markets, driving increased traffic, sales performance, and community engagement.
  • Partnered closely with GMs and operations teams to activate store-level campaigns, enhance merchandising, and align in-store execution with brand objectives.
  • Managed regional budgets and optimized resource allocation to maximize ROI on promotional activities, sponsorships, and LSM efforts.
  • Built strategic partnerships with local organizations and businesses to boost visibility and strengthen the brand’s community presence.
  • Designed and launched social and loyalty marketing initiatives that improved repeat visitation and guest sentiment across underperforming markets.
  • Trained and mentored junior marketers and field team members, creating scalable LSM playbooks and elevating executional consistency across locations.

New Restaurant Opening Team Member

Wild Wing Cafe
04.2017 - 07.2017
  • Supported successful new store openings by assisting with team training, operational setup, and guest experience preparation.
  • Contributed to the development of onboarding materials and SOPs, helping streamline new hire integration and boost early team performance.
  • Identified and implemented process improvements that enhanced workflow efficiency during high-volume launch periods.
  • Partnered with leadership to ensure high service standards and strong brand representation during grand opening phases.

Marketing Promotions Specialist

Wild Wing Cafe
08.2015 - 06.2017
  • Planned and executed promotional campaigns and local events that increased guest traffic, brand visibility, and community engagement.
  • Collaborated with cross-functional teams on campaign development, aligning creative assets, in-store execution, and digital support for maximum impact.
  • Analyzed sales data to refine promotional tactics, leading to more targeted and effective marketing initiatives.
  • Managed social media content strategy and created engaging copy for contests, sweepstakes, and promotions, contributing to increased audience interaction.
  • Streamlined planning processes for recurring promotions, improving efficiency, consistency, and scalability across multiple locations.

Restaurant Beverage Manager

Wild Wing Cafe
09.2011 - 06.2017
  • Led day-to-day bar operations with a focus on labor efficiency, inventory control, and guest experience—providing foundational insight into front-line operations that inform targeted marketing strategies.
  • Designed and launched seasonal beverage menus and creative cocktails based on guest trends and local preferences, boosting beverage sales and repeat business.
  • Partnered with marketing to execute bar-driven promotions and special events, aligning in-store execution with brand objectives and generating incremental revenue.
  • Optimized scheduling, staffing, and portion control systems to reduce waste, lower labor costs, and maintain service standards during high-volume shifts.
  • Built strong vendor relationships to ensure cost-effective sourcing of high-quality beverage products, supporting profitability and promotional flexibility.
  • Monitored compliance with health and safety standards and implemented training protocols to ensure consistency and protect brand reputation.

Education

No Degree - Cultural Anthropology

University of South Carolina
Columbia

High School Diploma -

York Comprehensive High School
York
06-2008

Skills

  • Digital marketing
  • Social media marketing
  • Customer relationship management (CRM)
  • Vendor relations
  • Staff management
  • Marketing and advertising
  • Promotional events
  • Strategic marketing
  • Microsoft office
  • Adobe creative suite
  • Corporate communication
  • Cross-departmental alignment

Timeline

Marketing Manager

Wild Wing Cafe
08.2023 - Current

Marketing Manager

Back Yard Burgers
08.2023 - Current

Brand Reputation Manager

Wild Wing Cafe
05.2019 - 08.2023

Field Marketing Manager

Wild Wing Cafe
06.2017 - 05.2019

New Restaurant Opening Team Member

Wild Wing Cafe
04.2017 - 07.2017

Marketing Promotions Specialist

Wild Wing Cafe
08.2015 - 06.2017

Restaurant Beverage Manager

Wild Wing Cafe
09.2011 - 06.2017

No Degree - Cultural Anthropology

University of South Carolina

High School Diploma -

York Comprehensive High School

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Emma Worley