EMMA SUTTON
Los Angeles,CA
Summary
Visionary Marketing Leader with 15 years of progressive experience in creating innovative brand stories that drive cultural change. Specializing in environmental sustainability and clean energy startups, with previous work spanning luxury, fashion, technology, and entertainment sectors. Proven success in agency, consulting, and in-house roles, establishing valuable partnerships with F100 CEOs and C-suite executives to expand global brand influence. Skilled at aligning brand identities with collective aspirations.
Overview
24
24
years of professional experience
Work History
Marketing
HEALTH IN HARMONY
Portland, OR
01.2019 - Current
- Envisioned and aligned marketing, branding, communications of environmental sustainability nonprofit.
- Developed creative concepts for marketing campaigns and materials.
- Developed, implemented and optimized digital marketing campaigns across all channels including SEO, PPC, Social Media and Email Marketing.
- Orchestrated public relations activities such as press releases and interviews with journalists.
- Created and managed budgets for regional marketing campaigns.
- Planned marketing campaigns to reach target audiences.
- Boosted sales by developing new product marketing strategies.
Brand Marketing & Communications
FUSEBOX
, USA/UK
01.2017 - Current
- Manage growth strategy, cross-channel 360 launches and events for numerous brands and startups including Calvin Klein, Everlane, ViacomCBS and Wefunder.
- Created detailed reports on campaign performance, including key metrics and insights.
- Conducted market research to gain insight into customer preferences and behaviours.
- Organised promotional events such as trade shows, product launches, and press conferences.
Acting Chief Marketing Officer (CMO)
NAVIER
San Francisco, CA
09.2022 - 12.2022
- Developed and launched a growth marketing strategy for an $11M invested startup, differentiating brand identity in the crowded maritime sustainability industry.
- Developed and implemented comprehensive marketing strategies to drive sales, increase brand awareness, and attract new customers.
- Created reports on key performance indicators such as website traffic, conversion rate, cost per acquisition, return on investment.
- Managed external vendors such as media agencies, creative designers, printers. for successful execution of marketing initiatives.
SVP Marketing
ALC
Los Angeles, CA
01.2016 - 01.2017
- Orchestrated end-to-end brand strategy as first senior marketing leader at forward-thinking advanced contemporary fashion brand.
- Developed and implemented strategies for expanding the organization's market reach.
- Directed annual budgeting process and oversaw financial performance of departmental operations.
- Led cross-functional teams in the implementation of innovative projects across multiple divisions.
- Revitalized business plans and realigned company objectives to increase overall profits.
Marketing Director
DAZED MEDIA
London, UK
01.2013 - 01.2015
- Transformed marketing team, elevating vision, strategy and global brand position.
- Developed and implemented a comprehensive marketing strategy to increase brand awareness.
- Oversaw budgeting for all marketing activities, ensuring expenditures were within allocated limits.
- Established metrics to track ROI on all marketing programs.
- Planned and produced highly effective experiential marketing events.
Strategic Advisor
SOHO HOUSE
, GLOBAL
01.2011 - 01.2013
- Invited by COO to serve as company's first music/culture strategic advisor.
- Developed strategic plans to increase organizational efficiency and profitability.
- Analyzed industry trends and identified opportunities for growth and development.
- Provided executive-level guidance on long-term planning initiatives.
- Collaborated with senior leadership to develop strategies to achieve key objectives.
Creative Director & Founder
DIESEL
, GLOBAL
01.2008 - 01.2011
- Partnered with Diesel's CEO and CMO to build Diesel:U:Music radio using strategy, marketing, communications, and advertising to create a credible global sub-brand.
- Led multidisciplinary teams in the development of innovative advertising campaigns, enhancing brand recognition and market share.
- Created original concepts, art direction, and designs for multimedia projects.
- Collaborated with internal stakeholders to define project objectives and timelines.
Assistant Producer & Reporter
BBC RADIO 1
London, UK
01.2006 - 01.2008
Assistant Producer
Discovery Inc
London, UK
01.2001 - 01.2006
Education
Foundation Degree, Art -
De Montfort University
Lincoln, UKSkills
- Thought Leadership
- Strategic Growth Planning
- Global Brand Leadership
- Strategic Communication Planning
- Digital Narrative Development
- GTM Strategy Development
- Strategic Collaborations
- Networking Proficiency
- Consumer Insights Analysis
- Budget Management
Selected Talks
- King's College, London, Guest Lecturer, Sustainability in Fashion, 01/01/21 - 12/31/22
- BIMM, London, Guest speaker, Cultural Studies BA, 01/01/22 - 12/31/22
- ViacomCBS, LA, Keynote Address, My Five Principles of Creativity, 01/01/19 - 12/31/19
- Everlane, LA, Moderator, Tread Sustainability Launch, 01/01/19 - 12/31/19
- Navel, LA, Moderator & Keynote, Human Connection & Sustainability, 01/01/19 - 12/31/19
References
References available upon request.
Timeline
Acting Chief Marketing Officer (CMO)
NAVIER
09.2022 - 12.2022
Marketing
HEALTH IN HARMONY
01.2019 - Current
Brand Marketing & Communications
FUSEBOX
01.2017 - Current
SVP Marketing
ALC
01.2016 - 01.2017
Marketing Director
DAZED MEDIA
01.2013 - 01.2015
Strategic Advisor
SOHO HOUSE
01.2011 - 01.2013
Creative Director & Founder
DIESEL
01.2008 - 01.2011
Assistant Producer & Reporter
BBC RADIO 1
01.2006 - 01.2008
Assistant Producer
Discovery Inc
01.2001 - 01.2006
Foundation Degree, Art -
De Montfort University
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