Emmanuel Crespo
Miami,,FL
Summary
Talented Senior Marketing Manager excited to bring my 10-year background and expertise to clients. Highly proficient in translating data analytics into insights that guide future strategy development. Proven leader with solid communication and relationship building skills.
Overview
11
11
years of professional experience
Work History
Senior Digital Marketing Manager
Purdue Global | Kaplan Test Prep
Fort Lauderdale, FL
08.2019 - Current
- Led development of overarching channel and platform strategy, managing a $35MM budget. Successfully generated brand/product awareness which led to a 15% increase on social engagements, drove sales and site traffic, and achieved enrollment goals through strategic utilization of CTV, OLV, display, and social channels
- Evaluate campaign performance across platforms (FB, IG, SNAP, LI, DV360, Google Ads & DV360) based on KPI metrics. i.e. cost per lead/app, LTE, LTV, cost per visit/view, ROI, CPM/reach and CPE. Analyze data to optimize campaigns and increase conversion rates while maintaining CPA efficiency
- Led the implementation of A/B creative, UX/UI testing, brand/incremental lift testing, and media format optimization/testing, leveraging 1st and 3rd data sources (CRM/DMP), leading to a 14% reduction in customer acquisition costs and a 17% increase in ROAS
Senior Client Partner
Worldmedia Interactive
Miami, FL
11.2017 - 08.2019
- Streamlined client-agency communication and collaboration, resulting in a data-driven cross-channel budget reallocation that led to a 18% drop in media costs and an 11% increase in reach across EMEA and LAC for multiple travel brands: Enterprise, Alamo & National
- Reviewed and updated promo T&Cs on website using WordPress, ensuring GDPR compliance in Europe and accurate passing of values in JavaScript data layer; implemented site pixels through GTM and CM, resulting in a 25% increase in data accuracy and improved tracking capabilities and attribution
- implemented strategic optimizations and provided actionable creative feedback to improve user experience; created comprehensive platform spec documentation, including briefs, brand guidelines, comps and wireframes, resulting in a 12% increase in engagement; led through SEO audits, tracked SERP positions, and provided keyword and SEM copy recommendations
Integrated Media Planner
Zimmerman Advertising
Fort Lauderdale, FL
04.2016 - 11.2017
- Build partnerships and manage all aspects of media relationships within the retail vertical, including: drafting proposals, project management, account coordination, post-campaign insights, performance analyses and optimization recommendations for national (e-commerce) and local (in-store) campaign activations
- Evaluated and recommended partnerships with 10+ strategically aligned vendors, DSPs, and platforms; achieved a 13% increase in ROI (mROI); conducted brand and conversion lift studies that measured platform's impact on awareness and conversion volume/efficiency
Senior Digital Analyst
Omnicom Media Group
New York, NY
09.2014 - 04.2016
- Conducted comprehensive media rate and inventory analyses for leading brands such as Pepsi, Frito Lay, GE, Wells Fargo, GSK, and HP, enabling agency to negotiate rates with publishers for direct buys and PMPs; deliver data-driven recommendations, resulting in optimal client spend and increased efficiency across initiatives
- Analyzed a broad list of data sets, such as competitive via 3rd party tech, site analytics, planning tools and behavioral/demographic surveys to aid new business and procurement teams in negotiations
Digital Operations Analyst
Publicis Groupe, Starcom Mediavest Group Inc
New York, NY
05.2013 - 09.2014
- Manage and track online/digital budgets for various clients across multiple campaigns totaling $45MM per year, as well as ensuring all media had corresponding contract documentation, such as signed insertion orders and T&C's; collaborate with finance team in securing timely receipt and processing of partner invoices
- Leveraged comScore data to optimize partner site selection and recommended additional sites that would reach target audience; partnered with media planner to discuss product initiative/goals for our clients, Converse, Wendy's and Heineken
Education
Bachelor of Science, Management -
Vaughn College of Aeronautics And Technology
12.2010
Associate in Applied Science, Computerized Design and Animation -
Vaughn College of Aeronautics and Technology
12.2007
Skills
- Bilingual - Fluent in English and Spanish
- Pathmatics/eMarketer
- GMP (DV360, Google Ads, CM, Data Studio, Analytics)
- Adobe Analytics/SEMrush
- Double Verify/Integral Ad Science
- Salesforce/Amazon Web Services
- Tableau/Oracle
- Nielsen/Kantar/comScore
- Asana/Basecamp
- MediaOcean/Prisma/Strata
- Meta Ads Manager (certified)
- Pinterest & Snapchat Business Manager
- LinkedIn Campaign Manager
- TikTok Business Center
Timeline
Senior Digital Marketing Manager
Purdue Global | Kaplan Test Prep
08.2019 - Current
Senior Client Partner
Worldmedia Interactive
11.2017 - 08.2019
Integrated Media Planner
Zimmerman Advertising
04.2016 - 11.2017
Senior Digital Analyst
Omnicom Media Group
09.2014 - 04.2016
Digital Operations Analyst
Publicis Groupe, Starcom Mediavest Group Inc
05.2013 - 09.2014
Bachelor of Science, Management -
Vaughn College of Aeronautics And Technology
Associate in Applied Science, Computerized Design and Animation -
Vaughn College of Aeronautics and Technology
Similar Profiles
Andrew RamosAndrew Ramos
Video Producer - Learning Design at Kaplan Test PrepVideo Producer - Learning Design at Kaplan Test Prep
Abdalla MalikAbdalla Malik
Student at Kaplan Test Prep.Student at Kaplan Test Prep.
Julia DeSpainJulia DeSpain
Student Brand Ambassador at Kaplan TestStudent Brand Ambassador at Kaplan Test
Dianelys Rivero MoreraDianelys Rivero Morera
RBT at Romero Life HealthRBT at Romero Life Health
HECTOR MARTINEZHECTOR MARTINEZ
Guest Service Representative at Spirit AirlinesGuest Service Representative at Spirit Airlines