Emmanuel Forney
DeKalb,IL
Summary
Energetic and creative individual with passion for innovative marketing strategies and collaborative spirit. Possesses strong foundation in digital marketing principles and social media management, coupled with analytical skills to interpret marketing data effectively. Excels at crafting compelling content and driving engagement to support overall marketing objectives.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Management Intern
Menards
02.2025 - Current
- Gained hands on experience in operations, team leadership, and customer service during my 12 week internship.
- Developed skills in communication, organization, and time management.
- Worked alongside General Managers and Department Managers to learn business operations.
GBT Marketing Intern
Mattel
06.2024 - 08.2024
- Developed Product Management, development, and planning skills.
- Supported toy development through ICR, CR FPR stages.
- Collaborated with immediate team to refine product vision.
- Assisted in creating balanced product offerings for subsidiaries.
- Tracked product profitability and cost efficiency.
- Identified Open Stock, Assortments), and priced concepts such as factory cost, SRP, Trade/Direct import prices. (Ex-Factory cost, SRP, Trade/Direct Import prices).
- Analyzed packaging requirements, MC%, and RM% and participated in Playlab tests and marketing strategy sessions.
- Contributed to brainstorming, line planning, and presentations for brand development.
- Created VLAAGs, identified market opportunities, and collaborated with engineering, design, and packaging teams.
- Presented research in front of various levels of leadership.
ForUp Digital Marketing Intern
ForUp
05.2023 - 08.2023
- Synthesized and analyzed company’s goal for an increase of mobile program signups by asking questions, researching company’s mission and goal and its targeted customer base.
- Enhanced skills in positive customer interaction which drove growth in customer signup for marketing material via email.
- Created and Compiled a digital marketing plan based upon informed research, customer feedback, and astute observations that could help the company see an increase in sales and an increased customer rendition rate.
Marketing Consultant
Herby PoP
08.2021 - 11.2021
- Developed ideas for Herby PoP on how to grow brand recognition in the community.
- Developed ideas for marketing campaigns to increase customer engagement.
- Monitored analytics tools such as Google Analytics to analyze website performance metrics. To help come up with a solution to drive in traffic.
Education
Bachelor of Arts - Marketing
Northern Illinois University
05-2025
High School Diploma -
Waubonsie Valley High School
05-2021
Skills
- Search engine optimization
- Problem-Solving
- Marketing Strategy
- Strong Communication
- Data Analysis
- Market research, forecasting, and analysis
- Sales Techniques
- Product marketing
- Google Analytics
- Tableau
- Thoughtspot
- Circana
Accomplishments
- 3x Deans List Recipent
- Mattel Flip Program alumni
- President of BBSA (9 months)
Certification
- Digital Marketing (Hubspot Academy)
Timeline
Management Intern
Menards
02.2025 - Current
GBT Marketing Intern
Mattel
06.2024 - 08.2024
ForUp Digital Marketing Intern
ForUp
05.2023 - 08.2023
Marketing Consultant
Herby PoP
08.2021 - 11.2021
Bachelor of Arts - Marketing
Northern Illinois University
High School Diploma -
Waubonsie Valley High School
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