Tableau Data Analytics
EMMANUEL KAISER
Buffalo,NY
Summary
Data-driven marketing and analytics professional with 5+ years of experience developing high-impact marketing strategies and leading cross-functional teams. Expert in Tableau-driven data analysis, visualization, and data storytelling to inform decision-making and optimize performance.
Strong background in digital marketing and AI-powered content optimization, enabling data-backed strategies that improve customer retention, drive growth, and maximize ROI. Proven ability to translate complex datasets into actionable insights aligned with business objectives in fast-paced environments.
Work Authorization: U.S Permanent Resident
Overview
2026
2026
years of professional experience
1
1
Certification
Work History
Data Analyst
Health-Allianz Clinic
10.2023 - Current
- Owned data quality, accuracy, and integrity of patient and operational datasets, enforcing validation rules, formatting standards, and HIPAA-compliant governance practices.
- Cleaned, normalized, and structured Excel/CSV data from manual inputs to ensure reliable reporting and downstream analytics.
- Built and maintained Tableau dashboards sourced from spreadsheets, tracking clinical and operational KPIs used by management and clinical leadership.
- Produced monthly executive and clinical reports, translating complex healthcare data into clear, decision-ready insights.
- Analyzed patient data trends and workflow metrics to identify risks, performance gaps, and improvement opportunities.
- Developed predictive analytics models to forecast patient outcomes and resource utilization for operational planning.
- Partnered cross-functionally with clinical, operations, and leadership teams to streamline data collection processes and improve reporting reliability.
Project Team Lead
MyGreen Health
2023 - 2025
- Led cross-functional agile teams to launch the MyGreen Health prototype, owning delivery timelines, automation workflow coordination, and team alignment.
- Translated market research, user feedback, and operational data into product and process enhancements, improving usability and launch readiness.
- Designed and executed data-driven growth and content strategies, leveraging AI-powered analytics tools (LLMs) to inform decision-making and optimization.
- Built project workflows, process maps, and delivery plans, standardizing execution and improving team efficiency.
- Managed resources, budgets, and team performance, proactively identifying risks, resolving blockers, and ensuring on-time project completion.
- Mentored and coordinated cross-functional contributors, delegating work based on strengths and enforcing accountability across functions.
- Maintained clear communication with stakeholders, providing regular status updates, performance insights, and launch-readiness summaries.
Marketing Manager
Google X TeledataICT
2019 - 2023
- Led marketing operations and performance analytics for multi-channel campaigns, aligning execution across digital, content, email, and social platforms.
- Spearheaded a data-driven rebranding initiative, driving a 25% increase in website traffic through SEO marketing optimization.
- Planned and executed 15+ integrated campaigns, increasing lead generation by 30% YoY in partnership with sales and product teams.
- Built KPI frameworks and performance dashboards, analyzing campaign data to optimize spend, messaging, and ROI.
- Optimized email and lifecycle marketing programs using segmentation and A/B testing to improve engagement and open rates.
- Managed marketing budgets and resource allocation, prioritizing high-impact initiatives aligned with business objectives.
- Delivered executive-ready performance reports and insights, translating campaign data into actionable recommendations for leadership.
Education
Master of Science - Marketing Analytics
Suffolk University
05.2024
Bachelor of Arts - Communication Studies, Public Relations
Ghana Institute of Journalism
06.2019
Skills
- Tableau/Microsoft Power BI
- Content/Product marketing
- Google analytics/Predictive analytics
- SEO/AIEO/GEO Optimization
- Data analytics, visualization and presentations
- Email marketing/Copywriting/Data storytelling
- Python/R programming
- Zapier/Makecom workflow automation
- Analytical problem solving
- Database programming and SQL
- Project management
- Data cleaning/Excel functions
- Attention to details
- Excellent communication
Certification
- OSHA Bloodborne Pathogens Training (Healthcare)
HIPAA Exams, Inc. (360training) — Completed December 2025
- Google Ads Search Training
Coursera Certification — Completed 2023
- HIPAA for Healthcare Workers Training (Healthcare)
HIPAA Exams, Inc. (360training) — Completed December 2025
- Google Cybersecurity Professional Certificate
Coursera Certification — In Progress
Software
Microsoft Power BI
Looker Studio/Google Analytics
LLMs tools (ChatGPT Codex, Claude Code)
Vibe Coding/Automations platforms (Makecom, Zapier, Cursor, Replit, Lovable)
Interests
- Regularly practice mindfulness and meditation for overall wellness
- Artificial Intelligence (AI) and Machine Learning
- Developing software, websites, and apps in various programming languages
- Tech enthusiast, passionate about exploring the latest advancements and innovations
Timeline
Data Analyst
Health-Allianz Clinic
10.2023 - Current
Bachelor of Arts - Communication Studies, Public Relations
Ghana Institute of Journalism
Project Team Lead
MyGreen Health
2023 - 2025
Marketing Manager
Google X TeledataICT
2019 - 2023
Master of Science - Marketing Analytics
Suffolk University
Language & Hobby
Language:
English Language— Proficient
Spanish — Basic
French — Basic
Hobbies:
Reading, creative writing, running
Cooking, soccer and public speaking.