Skilled researcher in integrating qualitative and quantitative methods to inform innovative design solutions. Passionate about understanding user needs and behaviors to drive product improvements. Four years of experience conducting research and advocating findings to influence decisions.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Research Associate
Center For Science Communication
01.2022 - Current
Led 2 remote unmoderated Experiments (A/B testing) from hypothesis development to result analysis. Findings directly informed major communications content design that improved behavioral engagement by nearly 40%
Investigated pressing topics in health and climate change, contributing to societal knowledge and advancing meaningful social initiatives.
Crafted comprehensive research proposals, pinpointing objectives and devising strategic plans for UX oriented studies.
Leveraged R statistical tools to conduct robust data analysis and generate insightful visualizations.
Built and evaluated machine learning algorithms
Integrated and interpreted complex data sets, authoring in-depth reports to communicate findings to key stakeholders.
Collated and refined research data, producing accurate graphs and charts to illustrate results for high-impact presentations.
Graduate Research Assistant
University Of Oregon
09.2021 - Current
Designed survey research materials and achieved over 90% response rate
Developed experimental protocols to evaluate design hypotheses
Translated research findings into actionable recommendations for prototypes and products
Performed statistical analysis like T-Test, ANOVA and structural Equation Modeling
Completed administrative and research duties per professor request.
Provided comprehensive research assistance and support when designing and executing experiments.
Associate News Producer
Florida Focus
01.2019 - 05.2021
Grew listenership 45% by A/B testing content approaches and formats
Facilitated communication between production staff and other departments to synchronize work efforts.
Planned video shoots in studio and remotely by managing production through stages to completion.
Analyzed ratings data to identify high-performing program elements and insights
Education
Ph.D. - Journalism and Communication
University of Oregon
Eugene, OR
12.2024
MA - Strategic Communication
University of South Florida
Tampa, FL
06.2021
Bachelor of Science - Mass Communication
Madonna University
Nigeria
08.2014
Skills
A/B and multivariate testing
Experimental design
Survey design and analysis
Interviews
Usability studies
Sketch
Adobe XD
Statistical analysis with R, SPSS
Thematic analysis with NVIVO
Machine Learning
Usability testing
Data visualization and presentation
Cultural/Diversity awareness
Certification
Google "UX Design Process: Empathize, Define, and Ideate" - 2023
Google "Foundations of User Experience (UX) Design" - 2023
Become a User Experience Designer, LinkedIn Learning - 2021
Senior Intern at Center for the Advancement of Women in Communication at Rowan UniversitySenior Intern at Center for the Advancement of Women in Communication at Rowan University