
Results-driven Investment Associate with expertise in media buying and budget management. Proven ability to review campaign metrics and deliver strategic recommendations that enhance client ROI and spending effectiveness.
- Managed media campaign process encompassing performance reporting system-entry and billing reconciliation
- Collaborated with senior associate and investment manager on media acquisition process across client account
- Partnered with media vendors and internal teams to negotiate deals, oversee budgets, and enhance ROI
- Directed media investments in linear and digital channels to maximize client spending effectiveness
- Reviewed campaign metrics to formulate strategic, data-driven recommendations for client investment
- Microsoft Office
- Prisma
- National Buy Toolkit
- Print Buy Toolkit
- Client Relationship Management